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Branding

Whether it is your company’s brand or your personal brand, it requires constant management to grow its value. Check out these branding tips and best practices.

What the Social Graph is and Why it Matters to Brands

The social graph is not a new thing. The concept has been spoken about since at least the 1960s and…

James Spillane
February 19, 2012
Branding

How to Generate That Elusive Emotional Connection Between Your Brand and Your Customers: Sainsbury’s Shows the Way

Warning This post is NOT for novices. If you are novice then I suggest you not read any further as…

Connor Brooke
February 18, 2012
Branding

Do You Have Multiple Personal Brands?

This post is not what you think, it's got nothing to do with Dr Jekyll and Mr Hyde, Clark Kent…

Jay Leonard
February 14, 2012
Branding

The Superbowl Brand Showdown!

Talk of the Superbowl has been rife in recent weeks, with the buzz even reaching our British shores, which is…

Jay Leonard
February 2, 2012
Branding

Brand Mascots: Shiny Happy Creatures

Every day we are exposed to massive amounts of information, a big part of which has a purely commercial character.…

Jay Leonard
January 27, 2012
Branding

Pinterest: The New Social Media Bulletin Board of Life

Pinterest has opened the eyes of social media addicts the world over with its boards of fancy. This isn't your…

Connor Brooke
December 22, 2011
Branding

He Looks Like a Pink Nightmare!

What does your profile picture say about you? Your photo is a large part of your personal brand* online. For…

Alan Draper
December 12, 2011
Branding

A Whiff of British Airways

British Airways has announced plans to introduce a ‘brand’ fragrance across its flights to create that special experience for the…

Connor Brooke
December 8, 2011
Branding

Personal Branding Is Not A Hobby

Building your personal brand is not easy. Beyond all the hype and success stories that you read and hear about,…

Alan Draper
November 14, 2011
Branding

Big Brand Corporate Sponsors for High School Fields On The Rise

We expect corporate sponsorships in professional sports and college athletics, but what about high school? It's more common than ever…

Jay Leonard
November 9, 2011
Branding

10 Ways to Accessorize Your Brand!

In the fashion and design worlds, accessorizing makes an outfit or a room pop! It’s that splash of color, pattern…

Connor Brooke
November 8, 2011
Branding

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