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Branding

Whether it is your company’s brand or your personal brand, it requires constant management to grow its value. Check out these branding tips and best practices.

Brands and the Use of Eccentric Misspelling

I’m generally a pretty laid-back dude. But if there’s one personal pet peeve that takes the cake, it’s poor spelling…

Connor Brooke
November 8, 2012
Branding

Branding: Adding the “ing” to your Brand

The word branding is definitely a verb. It takes thought, intention and actions to turn a brand into a Brand.…

Connor Brooke
November 5, 2012
Branding

How Red Bull Got Everyone To Talk About Their Brand

When Red Bull decided to sponsor Felix Baumgartner's record attempt to jump from the edge of space, they probably had…

Jay Leonard
November 5, 2012
Branding

Google AuthorRank Helps Personal Branding

If you’ve been hearing some talk about Google’s new AuthorRank algorithm, you need to pay attention to what’s going on…

Connor Brooke
November 3, 2012
Branding

Assessing Brand Creative: It’s Rational

Listen up Marketing Vice-Presidents, Professionals, Brand Managers, Ambassadors and Gurus… I know only too well that it’s hard to separate…

Jay Leonard
October 25, 2012
Branding

Shared Ownership: The New State of Brand Marketing

The biggest change in brand marketing isn’t about time, money, or budgets—it’s about ownership. Now, your audience has a say…

Connor Brooke
October 24, 2012
Branding

The Relentless Pursuit of Perfection: The Lexus Brand Strategy

The now-famous “Balance” ad, part of the initial series of commercials introducing the LS 400 to the US market. Today’s…

Connor Brooke
October 19, 2012
Branding

Big Brands Must Adapt to Survive the Voice of Consumers

As major brands try to keep up with the fast-paced marketing strategies of smaller brands, they often end up in…

Jay Leonard
October 18, 2012
Branding

Why The Most Important Part of Your Brand is Invisible

We talk all the time about writing cornerstone content, building effective web design, and connecting with your community in the…

Jay Leonard
October 18, 2012
Branding

Are You Branding Your Competencies, Characteristics and Intangibles?

The job post of today reads something like this: 20 year company seeking sales professional with 5 years of a…

Jay Leonard
October 16, 2012
Branding

Why I Think eBay’s New Logo Change Is A Mistake

Ah, eBay, that site full of auctions and deals that seems to have grown with the internet since it was…

Alan Draper
October 11, 2012
Branding

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