The word branding is definitely a verb. It takes thought, intention and actions to turn a brand into a Brand.…
Branding
Whether it is your company’s brand or your personal brand, it requires constant management to grow its value. Check out these branding tips and best practices.
When Red Bull decided to sponsor Felix Baumgartner's record attempt to jump from the edge of space, they probably had…
If you’ve been hearing some talk about Google’s new AuthorRank algorithm, you need to pay attention to what’s going on…
Listen up Marketing Vice-Presidents, Professionals, Brand Managers, Ambassadors and Gurus… I know only too well that it’s hard to separate…
The biggest change in brand marketing isn’t about time, money, or budgets—it’s about ownership. Now, your audience has a say…
The now-famous “Balance” ad, part of the initial series of commercials introducing the LS 400 to the US market. Today’s…
As major brands try to keep up with the fast-paced marketing strategies of smaller brands, they often end up in…
We talk all the time about writing cornerstone content, building effective web design, and connecting with your community in the…
The job post of today reads something like this: 20 year company seeking sales professional with 5 years of a…
Ah, eBay, that site full of auctions and deals that seems to have grown with the internet since it was…