A logo can make the difference between failure and success. A creatively designed logo will raise brand awareness, allowing brands…
Branding
Branding
Whether it is your company’s brand or your personal brand, it requires constant management to grow its value. Check out these branding tips and best practices.
Since the start of the race for the White House, the news media has been very focused on who would…
Branding
You may have wasted massive amounts of money on advertising that had little to no chance of success. You may…
Branding
Now that the “Holiday Season” is in full swing, company holiday parties are being planned and invitations sent. These celebrations…
Branding
Being a professional brand marketer is a little like being a politician, a psychologist or a primary school teacher. Everybody…
Branding
In order to keep one brand identity in international markets, many companies choose to stay with the same marketing campaign…
Branding
Welcome to another Q&A Monday, where I answer a social media crisis or online reputation management-related question asked by a…
Branding
Hostess recently filed a motion seeking permission to close its business and liquidate its assets, causing the internet to buzz…
Branding
What does your logo say about you? Your logo is your company encapsulated into an image. It becomes the identification…
Branding
There are two things that will never let you down in this world: your beer and your dog. Long have…
Branding