You’re ready to create your business logo design. Whether you’re going the DIY route, or hiring a graphic designer, you…
Branding
Branding
Whether it is your company’s brand or your personal brand, it requires constant management to grow its value. Check out these branding tips and best practices.
Many people inside and outside the B2B world believe that brand strategy is not as important for B2B companies, and…
Branding
“Image is everything,” declared Andre Agassi in a highly successful marketing campaign for Canon in the 1990s. At the time,…
Branding
As a brand, growing your presence online is becoming more and more important. With social media and technology flooding the…
Branding
B2B marketers say increasing brand awareness is the top challenge they face, according to a report from B2B International. The…
Branding
The higher up the ladder you are in a business, the busier and more frequent the responsibilities become. All too…
Branding
“A great brand is a story that’s never completely told.” – Scott Bedbury Adaptability. It’s a word that has been…
Branding
I had one of my advanced content marketing students ask me recently, “What should I be focusing on?” She’s working…
Branding
This weekend’s Guardian newspaper (a UK broadsheet) included the annual Superbrands 2016 supplement, which inevitably caught my interest. Billed as…
Branding
Let's face it -- many online businesses and services drop out of competition against big brands because of their company's…
Branding