David Angelow, a colleague here in Austin, says “differentiating by experience is one of the most successful ways to create…
Customer Experience
Latest Articles By Laura Patterson
My very first business job which was in the in the financial services industry, my title was customer relationship manager.…
Laura Patterson
May 11, 2020
Customer Experience
In their report, Gartner laments that “by 2020, 50% of organizations will lack sufficient AI and data literacy skills to…
Laura Patterson
March 23, 2020
Business Intelligence
Most of the companies we’ve worked in or have had the privilege of serving face fairly stiff competitors. Competition is…
Laura Patterson
March 16, 2020
Strategy
https://media.blubrry.com/whats_your_edge/content.blubrry.com/whats_your_edge/Vision_Edge_Book_Signing_Edited_2_28_20.mp3 There is a powerful relationship between culture and growth. David Altounian, the Associate Dean of Academic Programs and the…
Laura Patterson
March 6, 2020
Workplace Culture
In several recent conversations about Marketing accountability, a question consistently surfaced about which metrics demonstrate Marketing’s value regarding strategy and…
Laura Patterson
February 28, 2020
Strategy
It’s hard to be taken seriously by members of the leadership team if you can’t demonstrate a solid understanding of…
Laura Patterson
February 3, 2020
Strategy
One of Marketing’s primary jobs is to develop the positioning and messaging for the company and its products and services.…
Laura Patterson
January 13, 2020
Strategy