Laura Patterson

Contributor
63 Articles

Laura Patterson is a proven marketing practitioner, respected consultant and dynamic speaker. She is known for her practical, no-nonsense approach to proving and improving the value of marketing. Inventive and engaging, Laura quickly gets to the heart of the matter to provide actionable recommendations and solutions. Because her 20-year career began in sales and now spans customer relationship management and marketing, her recommendations are always cross-functional friendly. An early pioneer on the science side of marketing, Laura is recognized as one of the leading authorities in marketing measurement and performance, operations, and data and analytics. A strategic marketer, data and metrics master, she has helped hundreds companies in a variety of industries fulfill their marketing potential and achieve competitive advantage.

 

 

More Articles from Laura Patterson

A Proven Method for Operational Excellence

https://media.blubrry.com/whats_your_edge/content.blubrry.com/whats_your_edge/operational_excellence_spinning_plates_podcast_1_online-audio-converter_com_.mp3 The goal of operational excellence is to improve business performance through process. Operational excellence is what enables organizations…

Laura Patterson
February 24, 2021
Strategy

Does Your Plan Enable You to Seize Growth Opportunities?

Growth. It’s still the top mandate for every organization. Why? Perhaps work by PwC provides some insight. Since 1997,…

Laura Patterson
February 18, 2021
Strategy

To Pivot on the Fly, Swim with the Current

https://visionedgemarketing.com/wp-content/uploads/2021/01/To-Pivot-on-the-Fly-Swim-with-the-Current.mp4 For today’s One Good Idea episode we’re talking about pivoting your growth strategy. For our first-time viewers, One…

Laura Patterson
February 11, 2021
Strategy

Beware of Changing Strategy Just When Your Sails Have Caught the Wind

https://media.blubrry.com/whats_your_edge/content.blubrry.com/whats_your_edge/WindInYourSails_edited-podcast_1_.mp3 Strategy. Entire books and academic courses are devoted to it because the development of an effective strategy is…

Laura Patterson
January 28, 2021
Strategy

Is it Time to Do Some Business Experiments?

We often think of experiments as something we do in the realm of science, but there is a place…

Laura Patterson
January 22, 2021
Strategy

How Niches Provide New Growth Opportunities for Business

Using real examples from our work each episode of One Good Idea provides a smart business tip to help…

Laura Patterson
January 15, 2021
Strategy

The Impact of Peer Engagement on the Customer Buying Journey

Most business leaders and Marketing and Sales professionals today understand the impact that peer reviews and stories make on…

Laura Patterson
December 18, 2020
Customer Experience

How to Carve Out a Future in an Established Market

Using real examples from our work, each episode of One Good Idea provides a smart business tip to help…

Laura Patterson
December 10, 2020
Strategy

Why You Need to Look for the Non-Obvious in Your Data

Data has become a critical strategic asset. Even so, a study by the Business Application Research Center shows that…

Laura Patterson
December 9, 2020
Big Data

How to Keep from Confusing Buyers

As a marketer, your number one job is to create an environment that motivates and gives customers the confidence…

Laura Patterson
November 19, 2020
Strategy

Embrace the Zero When You Don’t Have the Data

We hear a number of reasons for why performance target-setting efforts grind to halt. Among the most frequent is…

Laura Patterson
November 14, 2020
Business Intelligence
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