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Latest Articles By Laura Patterson
Most business leaders and Marketing and Sales professionals today understand the impact that peer reviews and stories make on the…
Laura Patterson
December 18, 2020
Customer Experience
Why? It’s the question that reveals your purpose and outlines why the work of your company matters. While the world…
Laura Patterson
October 3, 2020
Business Articles
When it comes down to the wire as a business leader are you more likely to go for it or…
Laura Patterson
September 12, 2020
Business Articles
Voice of customer data and research are critical in a competitive environment that emphasizes customer experience and success. Many organizations…
Laura Patterson
May 29, 2020
Customer Experience
https://media.blubrry.com/whats_your_edge/content.blubrry.com/whats_your_edge/VEM_What_s_Your_Edge_April_19th_MP3.mp3 Welcome to What’s Your Edge – a series of VisionEdge Marketing podcasts aimed at helping you leverage data, analytics,…
Laura Patterson
May 24, 2020
Marketing
You’re probably familiar with the concept of the post-game analysis. A post-game analysis is part of the debrief process that…
Laura Patterson
May 15, 2020
Business Articles
My first job in the business world was in the financial services sector, where I held the title of customer…
Laura Patterson
May 11, 2020
Customer Experience
David Angelow, a colleague here in Austin, says “differentiating by experience is one of the most successful ways to create…
Laura Patterson
April 13, 2020
Customer Experience
Most of the companies we’ve worked in or have had the privilege of serving face fairly stiff competitors. Competition is…
Laura Patterson
March 16, 2020
Business Articles
https://media.blubrry.com/whats_your_edge/content.blubrry.com/whats_your_edge/Vision_Edge_Book_Signing_Edited_2_28_20.mp3 There is a powerful relationship between culture and growth. David Altounian, the Associate Dean of Academic Programs and the…
Laura Patterson
March 6, 2020
Business Articles
In several recent conversations about Marketing accountability, a question consistently surfaced about which metrics demonstrate Marketing’s value regarding strategy and…
Laura Patterson
February 28, 2020
Business Articles
It’s tough to gain respect from the leadership team if you can’t show a strong grasp of the business. As…
Laura Patterson
February 3, 2020
Business Articles