Diana and I have had conversations with several customers on the topic of messaging. In each conversation, the business…
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https://media.blubrry.com/whats_your_edge/content.blubrry.com/whats_your_edge/The_Downside_of_the_Quick_and_Easy_Customer_Win.mp3 Who wouldn’t want fast and easy customer growth for your business? How can there be a downside to…
Thriving companies are always innovating by creating and introducing new methods, ideas, or products and services, all designed to…
Several times every week we have conversations with customers about measurement, metrics, dashboards and scorecards. Given that today, almost…
You’ve identified a new segment for growth. It meets all of your opportunity and accessibility criteria. You’re ready to…
https://media.blubrry.com/whats_your_edge/content.blubrry.com/whats_your_edge/right_fit_customer.mp3 There’s nothing more comfortable than something that fits perfectly. Whether it is great fitting shoe. A right fit…
Ever wish you had a crystal ball to see the future and plan accordingly? More effective than a crystal…
Several recent conversations with new entrepreneurs as well as veteran business owners have been on the topic of entering…
You probably recognize by now that we’re big fans of Peter Drucker. We consider him the father of modern…
https://media.blubrry.com/whats_your_edge/content.blubrry.com/whats_your_edge/Want_Your_Business_to_Grow_You_Might_Need_to_Break_Some_Patterns.mp3 All of us rely on patterns, that is a recurrent automated response to help us save time, effort…