Diana and I have had conversations with several customers on the topic of messaging. In each conversation, the business…
Customer Experience
More Articles from Laura Patterson
https://media.blubrry.com/whats_your_edge/content.blubrry.com/whats_your_edge/The_Downside_of_the_Quick_and_Easy_Customer_Win.mp3 Who wouldn’t want fast and easy customer growth for your business? How can there be a downside to…
Customer Experience
Thriving companies are always innovating by creating and introducing new methods, ideas, or products and services, all designed to…
Business Innovation
Several times every week we have conversations with customers about measurement, metrics, dashboards and scorecards. Given that today, almost…
Strategy
You’ve identified a new segment for growth. It meets all of your opportunity and accessibility criteria. You’re ready to…
Marketing
https://media.blubrry.com/whats_your_edge/content.blubrry.com/whats_your_edge/right_fit_customer.mp3 There’s nothing more comfortable than something that fits perfectly. Whether it is great fitting shoe. A right fit…
Podcasts
Ever wish you had a crystal ball to see the future and plan accordingly? More effective than a crystal…
Strategy
Several recent conversations with new entrepreneurs as well as veteran business owners have been on the topic of entering…
Strategy
You probably recognize by now that we’re big fans of Peter Drucker. We consider him the father of modern…
Strategy
https://media.blubrry.com/whats_your_edge/content.blubrry.com/whats_your_edge/Want_Your_Business_to_Grow_You_Might_Need_to_Break_Some_Patterns.mp3 All of us rely on patterns, that is a recurrent automated response to help us save time, effort…
Strategy