Laura Patterson, Author at Business2Community

Laura Patterson

Contributor
63 Articles

Laura Patterson is a proven marketing practitioner, respected consultant and dynamic speaker. She is known for her practical, no-nonsense approach to proving and improving the value of marketing. Inventive and engaging, Laura quickly gets to the heart of the matter to provide actionable recommendations and solutions. Because her 20-year career began in sales and now spans customer relationship management and marketing, her recommendations are always cross-functional friendly. An early pioneer on the science side of marketing, Laura is recognized as one of the leading authorities in marketing measurement and performance, operations, and data and analytics. A strategic marketer, data and metrics master, she has helped hundreds companies in a variety of industries fulfill their marketing potential and achieve competitive advantage.

 

 

Latest Articles By Laura Patterson

How Does Qualitative Research Support Captivating Story Creation?

People love a good story. Over the past few years, a great deal of ink has been devoted to the…

Laura Patterson
January 14, 2022
Marketing

Customer-Centric Message Maps Engage More Customers

https://www.youtube.com/watch?v=0sBALM5IB5o Diana and I have had conversations with several customers on the topic of messaging. In each conversation, the business…

Laura Patterson
November 22, 2021
Customer Experience

4 Downsides of Quick and Easy Customer Growth

https://media.blubrry.com/whats_your_edge/content.blubrry.com/whats_your_edge/The_Downside_of_the_Quick_and_Easy_Customer_Win.mp3 Who wouldn’t want fast and easy customer growth for your business? How can there be a downside to quickly…

Laura Patterson
November 13, 2021
Customer Experience

Ensure Your Innovation Hits It Out of the Park

Thriving companies are always innovating by creating and introducing new methods, ideas, or products and services, all designed to improve…

Laura Patterson
November 8, 2021
Business Innovation

How to Make Sure Your Dashboard Passes the Test: One Good Idea

https://www.youtube.com/watch?v=53n7wER55Iw Several times every week we have conversations with customers about measurement, metrics, dashboards and scorecards. Given that today, almost…

Laura Patterson
October 25, 2021
Strategy

Market Validation: The One Step You Can’t Afford to Skip

You’ve identified a new segment for growth. It meets all of your opportunity and accessibility criteria. You’re ready to start…

Laura Patterson
October 14, 2021
Marketing

7 Steps to Acquiring and Keep Right Fit Customers [Podcast]

https://media.blubrry.com/whats_your_edge/content.blubrry.com/whats_your_edge/right_fit_customer.mp3 There’s nothing more comfortable than something that fits perfectly. Whether it is great fitting shoe. A right fit job.…

Laura Patterson
October 8, 2021
Podcasts

2 Future-Proofing Components to Protect Your Growth

Ever wish you had a crystal ball to see the future and plan accordingly? More effective than a crystal ball,…

Laura Patterson
September 23, 2021
Strategy

How to Lower Your Risk of Entering a New Market: One Good Idea

https://www.youtube.com/watch?v=yZMWDOBY3wM Several recent conversations with new entrepreneurs as well as veteran business owners have been on the topic of entering…

Laura Patterson
September 16, 2021
Strategy

How Much Time Do You Spend Thinking About the Future?

You probably recognize by now that we’re big fans of Peter Drucker. We consider him the father of modern management.…

Laura Patterson
August 26, 2021
Strategy

Want Your Business to Grow? You Might Need to Break Some Patterns

https://media.blubrry.com/whats_your_edge/content.blubrry.com/whats_your_edge/Want_Your_Business_to_Grow_You_Might_Need_to_Break_Some_Patterns.mp3 All of us rely on patterns, that is a recurrent automated response to help us save time, effort and…

Laura Patterson
August 19, 2021
Strategy

Process is at the Heart of Operational Excellence

Process is one of the four pillars of high performing organizations. Highly functional organizations leverage distinctive capabilities and processes to…

Laura Patterson
July 13, 2021
Strategy

How My Grandfather’s Fishing Wisdom Applies to Customer Acquisition

In this episode we’re using a fishing story to illustrate how to ensure Marketing and Sales work together when it…

Laura Patterson
June 22, 2021
Strategy

Bring a New Product to Market Without Reinventing the Wheel

Many of our customers are committed to successfully bringing new products to market. But they often find that it’s a…

Laura Patterson
May 27, 2021
Product Management

Logic and Math: 2 Essential Skills for Accountability and How You Use Them

Logic and math are two essential accountability skills. Both are integral to performance management for every part of your organization.…

Laura Patterson
May 20, 2021
Strategy

How Leaders Can Strengthen Business Performance Through Inside and Outside Focus

Every month or quarter, leaders in most organizations report on the state of business performance. We are strong proponents of…

Laura Patterson
May 13, 2021
Leadership

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