Joe Sinkwitz

Joe Sinkwitz is an executive, author, father, and husband, living in sunny Scottsdale, AZ. Holding dual bachelors of science degrees in Management Information Systems and Operations Management from the University of Arizona and an MBA from W.P. Carey School of Business at Arizona State University, he takes an analytical approach to the softer side of the persuasive sciences which comes with his 20+ year involvement in digital marketing. Focusing primarily in SEO (Principal of Digital Heretix), digital marketing education (co-founder of Digital Marketers Organization), and of course influencer marketing (CEO of Intellifluence), he distilled this background into 'The Ultimate Guide to Using Influencer Marketing', available on Amazon.