Jay Leonard

I’ve been reflecting on the future of customer service lately. Two trends—social media and mobile technology—have many business leaders thinking…

Which courier image increased lead conversion rates 30%? Test 1: European vs Asian Traffic source: Pay-per click advertising on Google…

Imagine. Suddenly it’s 2020, and ICANN has just opened its 10th window for gTLD applications. A fast and streamlined operation…

There are many articles on the ROI of social media. Many of them talk about the ROI of social media…

When Mark Zuckerberg signs up for a social media platform, it’s clear that it’s more than just a passing trend.…

Family Guy has quite the fan base already, but developing a mobile app for its fans is a great way…

Content marketing is not new.  Before it was called content marketing, many people referred to it as “education-based marketing.” The…

Changes in business conditions happen too quickly today to rely on old information. You must have real-time information to make…

Your company and its employees are on Linkedin, but are you optimizing their presence? I read a recent article from…

You know the old saying “be a friend, to get a friend.” Social media creates amazing opportunities to connect with…

The shift is on. It’s hard to read an article or attend a presentation about social media or content marketing…

This post is not what you think, it's got nothing to do with Dr Jekyll and Mr Hyde, Clark Kent…

Name one relatively new social media platform besides (Twitter, Facebook or LinkedIn) that you will invest in this year and…

As if we need more social networks to follow, Lady Gaga (has just unveiled LittleMonsters.com her very own social site…

Yesterday, I was strolling through Boston when I stumbled upon a strange sight – a massive golden pile of Butterfingers…