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Jay Leonard

Contributor
200+ Articles

Latest Articles By Jay Leonard

Why Inbound Marketing and Sales Teams Need to Work Together

One of our recent posts, “5 Reasons to Invest in Inbound Marketing Before Adding a Sales Rep”, created quite a…

Jay Leonard
March 12, 2012
Marketing

3 Ways Communication Can Solve Problems

Somewhere down the line in a relationship, people tend to run into problems. Petty arguments may arise, or even complicated…

Jay Leonard
March 12, 2012
Business Articles

How To Use Slideshare for Your Content Marketing [10 Tips]

Ever heard of SlideShare? It's a site that hosts your slide deck from Powerpoint or Keynote. It's one of those…

Jay Leonard
March 11, 2012
Content Marketing

Facebook IPO Timeline: A New Infographic for a New Feature and a New S-1

There’s something interesting in the latest Facebook IPO filing: a Timeline of the company. Why does this matter? Now that…

Jay Leonard
March 8, 2012
Finance

How Blogging Helps Companies Generate Leads Online: The Data Speaks

Many articles have been written over the years enumerating the benefits of blogging for online lead generation. While blogging is…

Jay Leonard
March 8, 2012
Blogging

Facebook Timeline for Business Pages – What The Changes Mean

The new Facebook Timeline page format So we all thought it was coming, but a week ago at Facebook’s fmc2012…

Jay Leonard
March 8, 2012
Business Articles

What’s the Likeability of Your Brand — or Your CMO?

What’s your brand’s friendliness factor?  Perhaps it’s the stream of debates between the Republican presidential candidates that have ratcheted up…

Jay Leonard
March 7, 2012
Branding

6 Social Media Personas You Want to Meet

Interesting meme hitting the interwebs and the office cubicles these days: applying persona research to social media. I guess social…

Jay Leonard
March 6, 2012
Business Articles

Week 2: Best of A/B Testing – Paychex

Welcome to week two of our six-part blog series entitled “Best of A/B Testing.” Every week we will be showcasing…

Jay Leonard
March 6, 2012
Online Marketing

Solving Why My Facebook Business Page Like Button Has Vanished or Disappeared?

Where, oh where… Has My Like Button Gone? This is one of those puzzling things that confuses many new Facebook…

Jay Leonard
March 4, 2012
Business Articles

5 Reasons Why Drip Marketing Works

Drip marketing, often referred to as lead nurturing or marketing automation, involves sending a series of emails automatically to leads…

Jay Leonard
March 3, 2012
Marketing

How To Get Your Own Domain Name, Part 1

To add a heightened level of professionalism. A JobMob reader asks: I have a professional question. Do you know how…

Jay Leonard
March 2, 2012
Branding

Public Relations Redefined…Supposedly

If you work in the PR field, you likely saw this New York Times article by Stuart Elliot about the…

Jay Leonard
March 2, 2012
Business Articles

The Magic of 1,000 True Fans

You only need a small customer base to build huge rewards for your business. Being a Sharing Superhero means you’re…

Jay Leonard
March 2, 2012
Branding

Top 10 LinkedIn Etiquette Tips to Connect Like a Pro

If you're involved in business development or recruitment, you're already spending lots of time on LinkedIn. That's me! As a…

Jay Leonard
March 1, 2012
LinkedIn

Choosing a Partner for Your Blog Content

So far in this series about blogging, we have looked at: Part 1: 3 reasons your company needs a blog…

Jay Leonard
March 1, 2012
Blogging

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