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Latest Articles By Jay Leonard
"Social media is changing the nature of healthcare interaction, and health organizations that ignore this virtual environment may be missing…
Jay Leonard
May 1, 2012
Business Articles
In previous posts, I've discussed one of the tricky aspects of email marketing: when and how to use images instead…
Jay Leonard
April 30, 2012
Online Marketing
An article in USA Today says RIP Corporate Blogging. According to a study by UMASS fewer companies in the Fortune…
Jay Leonard
April 29, 2012
Blogging
Question: I want to write a professional development book. What is your number 1 piece of advice for a first-time…
Jay Leonard
April 29, 2012
Business Articles
We all know that A/B and multivariate testing is important for successful landing pages, but did you know that these…
Jay Leonard
April 27, 2012
Online Marketing
The global positioning system, more commonly referred to as GPS, has been around for just 10 years, yet many of…
Jay Leonard
April 25, 2012
Business Articles
My last post (a practical enquiry into service, customer experience and customer-centricity) generated some interesting conversations. A particularly interesting conversation…
Jay Leonard
April 23, 2012
Customer Experience
The failure rate of small businesses increased by a whopping 40 percent on average across the United States from 2007…
Jay Leonard
April 23, 2012
Finance
Seriously, I scratch my head daily, as way too many unsolicited, non-permission based emails come through to any one of…
Jay Leonard
April 23, 2012
Branding
I finally saw Moneyball over the weekend. I'm not really into baseball, but it kept my attention, partly because it…
Jay Leonard
April 16, 2012
Business Articles
Customer loyalty: It’s the ultimate goal for many businesses today. However, research after research indicates that loyalty is decreasing, particularly…
Jay Leonard
April 16, 2012
Loyalty Marketing
This is the third in a five-part series around the recent IBM PureSystems announcements. You can view the earlier post…
Jay Leonard
April 15, 2012
Business Articles
In my line of work, good grammar, punctuation and spelling are all essential. Such is my dedication to these three…
Jay Leonard
April 12, 2012
Content Marketing
In my article titled, 10 Tips for Split Testing Email Campaigns, I touched upon "Calls-to-Action (CTAs)." In email marketing, as…
Jay Leonard
April 12, 2012
Content Marketing
7 Tips to Help Consultants, Independent Sales Reps and Other Solo-preneurs Work More Profitably and Productively - There are many…
Jay Leonard
April 12, 2012
Business Articles