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Jay Leonard

Contributor
200+ Articles

Latest Articles By Jay Leonard

Google's Love Affair with Wikipedia Far More Serious Than Bing's [Study]

We recently published a study on the frequency Wikipedia appears in the search engine results pages (SERPs) that was covered…

Jay Leonard
May 10, 2012
Online Marketing

The Integral Role of Social Media Champions

We have often used the term “champion” on our blog to refer to those risk-taking individuals who are key players…

Jay Leonard
May 10, 2012
Business Articles

15 Social Media Lies, Myths & Fairy Tales

If you are an experienced social marketer you know the realities of social media. You know what it takes to…

Jay Leonard
May 10, 2012
Business Articles

Why You Should Use Google+ Hangouts On Air for Your Next Webinar

As you probably know, yesterday Google+ announced it will begin rolling out Hangouts On Air to the general public. Plenty…

Jay Leonard
May 8, 2012
Business Articles

We All Scream For ‘The Scream’: WSJ Sentiment Tracker by NetBase

I have always had an appreciation for great art, but when I heard the breaking news that Edvard Munch’s 1895…

Jay Leonard
May 7, 2012
Branding

QR Code Grocery Store: Convenient, Creative

Commuters in Chicago are now enjoying a quick way to shop for groceries, thanks to the QR code grocery stores…

Jay Leonard
May 7, 2012
Business Articles

What Can You learn From a Small Town?

Turns out, quite a bit. The whole concept of having a marketplace is blurry today. It used to be —…

Jay Leonard
May 6, 2012
Books

How to Grow Your Subscribers List – 50 Tips and Techniques to Build Your List

1. Relevant Content Research and write content that your market is interested in. In this way, not only will you…

Jay Leonard
May 5, 2012
Business Articles

5 Great Segmentation Landing Pages

Appealing to the target audience on your landing page is of the utmost importance. But what if you don’t know…

Jay Leonard
May 3, 2012
Online Marketing

The DNA Code for Building Great Content

As content marketers, we are all looking for formulas that will make our content sing and stand out from the…

Jay Leonard
May 3, 2012
Content Marketing

12 Ways to Prove You are an Expert

In the last five years, marketing has made a tremendous shift. We now recognize the importance in understanding the social…

Jay Leonard
May 3, 2012
Content Marketing

50 Tips to Boost Your Conversion Rates

Accreditation and Credibility – Demonstrate that you’re certified by placing credible logos from 3rd party sites linking to a Google…

Jay Leonard
May 2, 2012
Business Articles

14 Fresh Email Marketing Insights for 2012

It doesn’t get the hype that Pinterest or Facebook do, but email is still an invaluable marketing tool. We used…

Jay Leonard
May 2, 2012
Online Marketing

Delete The WordPress Admin User To Improve Security

How To Delete Any WP User (And Keep The Content) Whether we want to delete the admin user – or…

Jay Leonard
May 2, 2012
Business Articles

Your Website Has 10 Seconds To Grab A Visitor’s Attention

Microsoft Research has published a study that says website visitors spend a fleeting 10 seconds deciding if they want to…

Jay Leonard
May 2, 2012
Online Marketing

Recognizing and Avoiding Groupthink

Janis coined the term “groupthink” to describe the type of group decision-making problem which occurs when cohesive group members’ desire…

Jay Leonard
May 1, 2012
Business Articles

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