Jay Leonard

The outer layer of a product is what a buyer notices, touches, and experiences when choosing whether to buy it.…

This third and last post regarding my experience withe UK healthcare system follows on from two earlier posts – Part…

Infographics have been one of the hottest forms of content marketing for quite some time now.  They benefit brands by…

General Electric has been in India for the last 20 years and touching Indian hearts by their work but a…

Google has changed Google Places to Google Plus Local pages. All businesses that were used to seeing a link to…

As 2012’s halfway point approaches, I’d like to share a simple, seven-step checklist to help you evaluate your 2012 content…

Social Media Influence Measurement – Your Brand’s New Best Friend [ After learning about measuring your social media influence, DOWNLOAD…

Everyone business or marketer has a secret desire that their marketing goes “viral”. It is the holy grail of marketing.…

(Updated June 11th, 2012 after Apple's WWDC with news about Siri-Maps integration and the Eyes Free Siri feature.) Of technologies…

Since nobody ever goes back and looks at past tweets, I like to compile all my tweets about a specific…

Targeting enterprise customers can be an appealing approach for startups and expansion stage companies, as the large contract sizes can…

B2B marketers who excel at lead nurturing are growing their businesses rather sweetly by generating more sales-ready leads at a…

There’s no way around it – remote workers are taking over. Once regarded as a rare perk, the flexibility to…

So you hear about inbound content marketing all the time and you've bought into how it can work for you.…

Authors have a variety of reasons for sharing their work for free. Sometimes, the book is a leader into a…