Jay Leonard

The way software is distributed is going through a major change. The suppliers and distributors who do not adapt will…

Just Do It. The phrase is every copywriter’s dream. Those three small words have been responsible for billions of dollars…

In summary, everything centers around a pain point. "Pain point" is a business term that refers to emotion, which plays…

If some data is good, more data is better, right? And why stop at more data when you could have…

The Answer is in the Question I’m a student again. At least for the next three days. Last night I…

Article marketing is a great way to reach interested prospects. Writing quality content to post on article directories and blog…

One major trend in the marketing industry is a shift in focus away from SEO, towards visitor retention. After all,…

To be clear, Facebook remains the top social media platform for both B2C and B2B marketers. The detailed 2012 Social…

Being able to connect with an audience is just as crucial for a business's success as having a strong sales…

The sports industry has taken full advantage of the available social media technology. Sports teams, brands and athletes have been…

Just because your business is small and independent does not mean that you are necessarily safe from hackers. In fact,…

Let’s get this out of the way first: Google Analytics is a perfectly fine tool for monitoring visitor activity on…

In Part I, I covered the first five reasons why hotels underperform in response to what hospitality professionals felt were…

If you are thinking of starting a blog, or want to make money blogging, then this comprehensive blogging guide will…

You can’t be good at everything . . . I just finished reading Uncommon Service – How to Win by…