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Jay Leonard

Contributor
200+ Articles

Latest Articles By Jay Leonard

Ready, Aim, Market! How Targeted is Your Target Audience?

Every marketing campaign starts off with two things: a brand and a target audience. Determining a target audience used to…

Jay Leonard
August 31, 2012
Marketing

Fast Track Marketing: QR Code Driving Fans Closer: Strategy Engagement

QR Codes are a tough sell in social media circles. Despite this, the average consumer surely sees multiple codes a…

Jay Leonard
August 31, 2012
Marketing

How To Control Tagging of Your Facebook Profile

Controlling Tags to Control Facebook Privacy! It’s time to take control of who can tag you in Facebook photos, videos,…

Jay Leonard
August 31, 2012
Business Articles

Social Media Rules! The 36 Rules Of Social Media (Infographic)

Normally, I’m not a big fan of following the rules. I’ve always operated under the motto “it’s better to beg…

Jay Leonard
August 31, 2012
Business Articles

Hubspot 3 Smart CTAs – Personalized and Relevant Content for Visitors

A CTA that can dynamically adapt to the interests and stored qualities of the person viewing it...now that is smart!…

Jay Leonard
August 31, 2012
Marketing

The Pros and Cons of Personalized Marketing

I committed a serious faux pas yesterday by willingly giving my money to the coffee chain that is Starbucks. I…

Jay Leonard
August 30, 2012
Marketing

7 Pros and Cons of Content Marketing

Many marketers hail the benefits of content marketing, but is it as glamorous at those who have found success proclaim?…

Jay Leonard
August 30, 2012
Content Marketing

Destination Customer Satisfaction [Infographic]

Customer service is a key part of growing a business, yet it is often neglected. If your call center staff…

Jay Leonard
August 30, 2012
Infographics

How to Plan a Company Team Building Day

The success of a team building day lies heavily in the preparation that goes into it. Regardless of what format…

Jay Leonard
August 30, 2012
Business Articles

Top 4 Reasons to Consider Disqus 2012 for Your Business Blog

In its 5th year of operation, Disqus has launched the most powerful third-party commenting system out there. It can be…

Jay Leonard
August 30, 2012
Blogging

What’s an RSS Feed? :: Magnet Minute

RSS stands for Really Simple Syndication, which is a way of subscribing to a website or blog differently than email…

Jay Leonard
August 29, 2012
Blogging

7 Easy Tips for Writing a More Effective Cold Call Script

Making cold calls is the most difficult part of lead generation for most sales people. It can be difficult to…

Jay Leonard
August 29, 2012
Business Articles

Today’s Patient Experience—and Lessons for Tomorow

We hear it all the time from hospitals and clinics: "We offer a patient-centered experience." But, how true is that…

Jay Leonard
August 28, 2012
Business Articles

How Social Media Turns the Smartest CMO’s Into Chief Customer Advocates

If there is one sure fire way to leverage social media data in the service of your company, it’s to…

Jay Leonard
August 27, 2012
Business Articles

Which Small Business Web Platform has the Best SEO?

Choosing a blog, shopping cart or website with the best SEO (Search Engine Optimization) Web design can help startups, bloggers…

Jay Leonard
August 27, 2012
Business Articles

A Follow-up On Instructographics

Last week I wrote a post revealing one of my little secrets for creating an infographic-like image in about 1/10th…

Jay Leonard
August 27, 2012
Business Articles

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