Jay Leonard

Marketing automation is a technology that streamlines and automates marketing tasks so companies can increase operational efficiency and grow revenue…

Ever thought about how to tap into behavioural economics to inform your marketing communications? It’s not as complicated as it…

The Zombie Apocalypse is upon us! (And seriously… where is Carl???) OK, I’m not talking about THAT Zombie Apocalypse. I’m talking about the…

Nature’s Basket, India’s very own world food store from the house of Godrej, has given a chance to meet the…

The term “business transaction” is used to describe any economic action that is recorded into a company’s accounting system. Businesses…

There are three steps to identifying performance gaps in call center agents: Create a bullet-proof monitoring form Develop a companion…

When you build a brand, one of the most important measures of success is the actual engagement and connection of…

Social recruiting is becoming more popular as a strong addition to traditional and online hiring methods. Although it hasn't fully…

Just as many other fields, public relations were changed in the past few decades by technological development. While some agencies…

Using social media for the growth of business is quite sensible and effective. To guide the process there are different…

In telemarketing, the main goal is to earn good revenue and a way of doing this is through advertisement; sending…

Content marketing has exploded on the marketing scene this year with companies of all sizes scrambling to implement content in…

The use of infographics as a content marketing strategy has been gaining steam since late 2010. By incorporating infographics into…

Community is the focus of Foursquare. Use this app to share your location, and with a little luck, you might…

Many people shy away from the idea of personal development. Strangely enough, the idea of becoming a better person and…