“Treat others as you would like to be treated.” It’s a rule most of us learned early in life, probably…
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Latest Articles By Jay Leonard
Does your product or feature solve a pain point? Or is it an additional benefit? Before I write any emails,…
Are you a vendor that increasingly relying on your indirect channel for a greater share of revenues? Or maybe the…
Women are traveling more than they have ever before. Travel experts think that women represent the most important and fastest…
My wife and I have a baby on the way. Literally any day now he or she (we don’t know…
Older people often have more money to spend. Because they’re overlooked by marketers chasing the coveted younger demographic, they may…
Choosing the right talent management and training software can be though, and a huge part of that decision should include…
The human brain has two hemispheres, each with its own traits: the right hemisphere is associated with creativity and new…
Job seekers dislike writing them, and hiring managers dislike sorting through thousands. Resumes are often predicted to become obsolete in…
With the rapid growth in the number of customer service channels available to the consumer comes the opportunity for organisations…
I think we can all agree that Sales and Marketing could and should be more aligned, better connected in their…
With millions of people in the UK struggling to pay the essential household bills; many are unable to pay off…
Festivals can prove outstanding opportunities to reach new customers, especially if you develop a strategic festival marketing strategy for earning…
The social media revolution has seen many businesses gladly embracing this culture of social customer service. However, not everyone is…
The ultimate goal of any company is to grow and improve sales. Some groups have more direct responsibility for that…
By now, you’re probably sick of the seemingly constant images of name-adorned Coca-Cola bottles being posted on various social networks.…