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Jay Leonard

Contributor
200+ Articles

Latest Articles By Jay Leonard

Pain Killers vs. Vitamins in Email Writing

Does your product or feature solve a pain point? Or is it an additional benefit? Before I write any emails,…

Jay Leonard
July 17, 2013
Email Marketing

The 5 Golden Rules of Customer Experience

“Treat others as you would like to be treated.” It’s a rule most of us learned early in life, probably…

Jay Leonard
July 17, 2013
Customer Experience

Channel Partner Success Through Content Syndication

Are you a vendor that increasingly relying on your indirect channel for a greater share of revenues? Or maybe the…

Jay Leonard
July 16, 2013
Content Marketing

Marketing Travel to Women: Eight New Trends You Need to Know

Women are traveling more than they have ever before.  Travel experts think that women represent the most important and fastest…

Jay Leonard
July 16, 2013
Marketing

Can Digital Save Retail?

My wife and I have a baby on the way. Literally any day now he or she (we don’t know…

Jay Leonard
July 16, 2013
Digital Marketing

7 Ways to Sell to Older People

Older people often have more money to spend. Because they’re overlooked by marketers chasing the coveted younger demographic, they may…

Jay Leonard
July 16, 2013
Marketing

Does Your Tech Support Call You?

Choosing the right talent management and training software can be though, and a huge part of that decision should include…

Jay Leonard
July 16, 2013
Business Articles

The Key to Cultivating Loyalty is Feeding Both Sides of the Brain

The human brain has two hemispheres, each with its own traits: the right hemisphere is associated with creativity and new…

Jay Leonard
July 16, 2013
Loyalty Marketing

The Tradition of Fudging The Facts On a Resume

Job seekers dislike writing them, and hiring managers dislike sorting through thousands. Resumes are often predicted to become obsolete in…

Jay Leonard
July 16, 2013
Business Articles

The Impact Inconsistent Customer Service Has on Customer Satisfaction

With the rapid growth in the number of customer service channels available to the consumer comes the opportunity for organisations…

Jay Leonard
July 15, 2013
Customer Experience

Sales and Marketing Alignment: Goals, Motives and Tactics

I think we can all agree that Sales and Marketing could and should be more aligned, better connected in their…

Jay Leonard
July 15, 2013
Marketing

Will Inheritance Money Become a Thing of the Past in the UK?

With millions of people in the UK struggling to pay the essential household bills; many are unable to pay off…

Jay Leonard
July 15, 2013
Infographics

10 Festival Marketing Tips for Small Business

Festivals can prove outstanding opportunities to reach new customers, especially if you develop a strategic festival marketing strategy for earning…

Jay Leonard
July 15, 2013
Marketing

A Quick Guide to Social Customer Service

The social media revolution has seen many businesses gladly embracing this culture of social customer service. However, not everyone is…

Jay Leonard
July 14, 2013
Business Articles

3 Signs You Need to Update Your Sales Enablement Efforts (and How to Do It)

The ultimate goal of any company is to grow and improve sales. Some groups have more direct responsibility for that…

Jay Leonard
July 14, 2013
Business Articles

Why Coca-Cola’s ‘Share a Coke With…’ Campaign is a Stroke of Content Genius

By now, you’re probably sick of the seemingly constant images of name-adorned Coca-Cola bottles being posted on various social networks.…

Jay Leonard
July 13, 2013
Content Marketing

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