Jay Leonard

Creative writing is wildly different from drafting a business plan or marketing email. Although the basic building blocks are the…

Social media has become almost a necessity for us, in today’s world. It’s become so important and evolved so much,…

Content marketing probably impacts the success of your social media campaign — maybe even your entire marketing performance — more…

By now you will no doubt have read about the importance of personal branding. With the advent of social media…

Constant Contact recently hosted a Facebook chat on using images to boost your online marketing. A lot of the questions…

Hearsays and criticisms in the workplace are quite normal. Everyone seems to enjoy passing gossips and negative views around as…

Many of us happily roam our favorite cities, marveling at historical sites and observing the incredible energy that comes with…

Last week I participated in a discussion on the CMO group in LinkedIn regarding whether websites were old school and blog…

Advantages of Social Trading Platforms In the past ten years, online trading in markets like forex and binary options has…

The New Terms announced by Facebook on August 27, 2013, have removed restrictions that prohibited Pages from running contests and…

The words digital marketing usually paint the same pictures. People’s minds immediately go to social media, email and websites. They…

Many claim that the life of the business is the customers. However, before you have your customers, you need people…

In 1829, Samuel F.B. Morse was a 38-year-old American living in Paris. Morse was already an accomplished portrait painter, but…

“Anyone can do lead nurture,” said someone who’d never done it: “Just send out three or more messages and you’re…

Many people have at least a passing familiarity with Vilfredo Pareto’s famous 80/20 discovery: Regardless of city or country, 20%…