Jay Leonard

With 9 in 10 organizations marketing with content, it’s evident that we need effective tools to create, publish, distribute, and…

Any culture rooted in agriculture is likely to have harvest festival—crops come in in early fall, slaughtering is best done…

It’s not often that we get into science when we start talking about writing. So, this week, we’ll delve into…

One Direction’s first two albums topped the Billboard 200 in their debut weeks of release – an achievement that has…

In B2B marketing, 2013 was the year of content marketing, social media and marketing automation among other things. In 2014,…

In this Forbes article, the magazine called Slideshare, the web’s leading slide-hosting service site, the “Quiet Giant of Content Marketing”.…

The success of your business comes down to a great many factors, and the people you hire to work for…

For businesses, it can be hard to determine the right amount of marketing communication to your customers. But now more…

Since the Internet was established in late 90s, it has completely changed how we execute daily tasks. Whether it’s conducting…

I'll admit it: I never liked role plays. I wouldn't say that I'm necessarily in the minority here. Remembering back…

Not too long ago, internal communications were seen as just that – internal. Some companies still think this way. They…

One of Forrester’s most recent reports, “Competitive Strategy in the Age of the Customer,” found that customer experience leaders had an…

There is a strong psychological aspect to Battered Person Syndrome (also known as Battered Woman Syndrome). After enduring long-term abuse,…

Business to Business (B2B) companies often find it hard to see the benefits of social media in their marketing strategy.…

Business owners are always looking at ways to improve customer service delivery. In order to grow and achieve excellent customer…