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Latest Articles By Jay Leonard
A lot can happen in a year’s time, which is why a tried and tested plan can go a long…
Jay Leonard
December 16, 2013
Business Articles
While many retailers may have embraced multi-channel shopping, the idea of multi-channel customer service is often overlooked, despite playing a…
Jay Leonard
December 16, 2013
Customer Experience
Customer service is certainly a key part of the customer experience, however the customer experience is the organization and culmination…
Jay Leonard
December 14, 2013
Customer Experience
The current logo for We’re Experiencing Technical Difficulties (Photo credit: Wikipedia) For numerous Chief Marketing Officers and marketing leaders, particularly…
Jay Leonard
December 14, 2013
Marketing
Our CEO recently broadcast a link to Secrets of the Science of Persuasion, a whiteboard presentation by Robert Cialdini and…
Jay Leonard
December 14, 2013
Business Articles
Word-of-mouth marketing (WOMM) has long been recognised as one of the most powerful tools in a B2B marketers arsenal, but…
Jay Leonard
December 13, 2013
Digital Marketing
Over the past 12 months, I have had the luxury of speaking with a vast assortment of HR Directors who…
Jay Leonard
December 13, 2013
Big Data
When it comes to web page redirection, deciding which method of redirection to use can be as stressful as Harrison…
Jay Leonard
December 12, 2013
Online Marketing
When you first look at any web page, most of the time the very first text that you read on…
Jay Leonard
December 12, 2013
Business Articles
Marketing is one of the fastest changing industries around. New tools, practices, and social conventions fly in and out on…
Jay Leonard
December 11, 2013
Marketing
ERP systems are constantly changing and evolving therefore it is now time to predict what 2014 has in store for…
Jay Leonard
December 11, 2013
Business Articles
The days of building mobile apps based on websites are long gone. As of 2013, we are in a time…
Jay Leonard
December 11, 2013
Business Articles
This is the final part of The Business Communication Revolution. The full series can now be downloaded as a free…
Jay Leonard
December 10, 2013
Communications
Streamline is defined by Merrian-Webster Dictionary as “to make (something) simpler, more effective, or more productive”. When customers reach out…
Jay Leonard
December 9, 2013
Customer Experience
In the UK, there are two major types of tax applied to income. Pay As You Earn (PAYE) income tax…
Jay Leonard
December 9, 2013
Finance