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Jay Leonard

Contributor
200+ Articles

Latest Articles By Jay Leonard

Marketing: What’s Working and What’s Not?

Marketing is evolving – or maybe it’s that consumers are evolving and marketing needs to evolve with them. What worked…

Jay Leonard
December 28, 2013
Marketing

4 Proofreading Tools To Help Your Content Marketing

With 91% of B2B marketers and 86% of B2C marketers using content marketing, having proofreading tools becomes essential. A growing…

Jay Leonard
December 27, 2013
Content Marketing

PowerSteering Review – Project and Portfolio Management in the Cloud

In recent years, Project/Program and Portfolio Management (PPM) has grown to be a driving decision making discipline in the business…

Jay Leonard
December 27, 2013
Cloud Computing

5 Quotes by General Patton That Transfer to the Business World

General George S. Patton is perhaps the most storied commander in the history of the U.S. armed forces. Wikipedia describes…

Jay Leonard
December 26, 2013
Leadership

The 5 Easiest Ways to Bring Your Email Design into 2014

So you’ve made your list of New Year’s resolutions and, perhaps, it doesn’t include, “Improve my email marketing campaigns” (sigh).…

Jay Leonard
December 26, 2013
Email Marketing

7 Ways to Run an Unsuccessful Mobile Email Campaign

Mobile gadgets are the preferred media for opening email and responding to mobile marketing. That’s true across demographics, but especially…

Jay Leonard
December 26, 2013
Email Marketing

How to Overcome the Top 3 B2B Content Marketing Challenges in 2014

Content marketing continues to dominate more of B2B marketing strategies and budgets everywhere. But while adoption of content marketing is…

Jay Leonard
December 26, 2013
Content Marketing

Top 5 Motivators to Help you Manage your Small Business

Effectively managing your small business begins with motivating your employees. To ensure your team is happy and loyal to your…

Jay Leonard
December 26, 2013
Small Business

What Bloggers Need to Know About SEO, Google, and Hummingbird for 2014

Penguin and Panda Algorithms Knock Out Page Rank Are you lost in Google's algorithms? Prior to Google's Penguin and Panda,…

Jay Leonard
December 26, 2013
Blogging

Holiday Advertising from Coca-Cola

As we all know, any retail brand that doesn’t get on board with holiday advertising is missing out. A lagging…

Jay Leonard
December 25, 2013
Marketing

11 Ways To Humanize Facebook Brand Pages

When it comes to social media, it can sometimes be off-putting to see messages from advertisers in between Candy Crush…

Jay Leonard
December 24, 2013
Business Articles

Top 10 Myths Associated With Working In The Digital Industry

Just like any other industry, when it comes to working in the digital sector, it’s fair to say that there…

Jay Leonard
December 23, 2013
Digital Marketing

3 Lessons ‘Cookie Day’ Taught me About Buyer Personas

The holiday season is here, and for my family, that means it's time for our yearly Cookie Day (a tradition…

Jay Leonard
December 23, 2013
Marketing

Is Safety a Part of Customer Service?

The ultimate disaster that can destroy your customer experience is a lack of safety for the customers your serve. No…

Jay Leonard
December 23, 2013
Customer Experience

Vikram Seth’s Cover Image “Not A Criminal” On India Today Creates A Buzz On Social Media #Sec377

This image of Vikram Seth boldly saying “Not A Criminal” is the cover image of India Today’s latest edition. The…

Jay Leonard
December 21, 2013
Business Articles

The 2014 Buzzword That Will Transform Customer Service Delivery

Omni-channel, customer experience, big data, little data, Nexus of Forces – all of these words and phrases will continue to…

Jay Leonard
December 20, 2013
Customer Experience

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