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Jay Leonard

Contributor
200+ Articles

Latest Articles By Jay Leonard

20 Amazing Marketing Statistics That Will Drive 2014 (Infographic)

As we have flipped the calendar to 2014 and closed the chapter of 2013. Marketers have started developing social media…

Jay Leonard
January 4, 2014
Infographics

Interesting Mobile Phone Statistics and Pros & Cons Of Using Them [Infographic]

Smartphones have become an integral part of our lives. Everyone uses his or her phone differently, but some uses might…

Jay Leonard
January 3, 2014
Infographics

Social Media Crisis Communication: Lessons From Target’s Data Breach

Using Social Media in Effective Crisis Communication In today's digital world, even the best-prepared companies can face data leaks or…

Jay Leonard
January 3, 2014
Business Articles

10 Local SEO Citation Building Tips For 2014

Building citations inherits the same frustrations and difficulties that come with link building. Finding quality citations takes some time and…

Jay Leonard
January 3, 2014
Business Articles

Welcome to the Grey Areas of Online Marketing

Question: Do you agree with this statement? Advertising is only evil when it advertises evil things - David Ogilvy There…

Jay Leonard
January 2, 2014
Marketing

How Mobile Apps Have Changed The Way We Do Business

Mobile applications have fundamentally overhauled the basic principles that govern humanity’s ability to conduct monetary transactions. The cellular platform has…

Jay Leonard
January 1, 2014
Business Articles

Positive Employee Engagement Enables Great Customer Experience

Consistently delivering an exceptional customer experience requires creating employee engagement and culture that cultivates positive service actions. Once upon a…

Jay Leonard
January 1, 2014
Customer Experience

Virtual Offices: Is Working Remotely Good for Business?

The concept of virtual offices certainly sounds great on paper, offering businesses the opportunity to operate without a permanent office…

Jay Leonard
December 31, 2013
Business Articles

How to Nail an SDR Interview: 7 Tips

SALES DEVELOPMENT REPRESENTATIVES (SDR’s) play a critical role in B2B organizations. They drive revenue pipeline by qualifying inbound leads and…

Jay Leonard
December 31, 2013
Business Articles

How to Coach Inside Sales Reps to Develop Their Own Methodologies

A couple of weeks ago, I wrote advice for newly promoted inside sales managers in my post, New Sales Managers,…

Jay Leonard
December 31, 2013
Business Articles

2014: The Age of The Brand Influencer

We Aren’t Influenced By Ads, But We Are Influenced By People. Spending Will Follow If there is one thing that…

Jay Leonard
December 30, 2013
Branding

How Can Startups Use The Power Of Social Media (Infographic)

The Power Of Social Media A few years ago, social media didn't receive the credit it deserved. People mainly used…

Jay Leonard
December 30, 2013
Infographics

Why Kevin McCallister Is Better At Business Than Most Adults

In lieu of the holidays, what better way to celebrate closed offices and parties than with one of the best…

Jay Leonard
December 30, 2013
Business Articles

Five Key Questions to Ask to Achieve a Customer-Centric Culture

When I think about customer-centric cultures, companies like Zappos, Southwest, and Ritz-Carlton come to mind. Herb Kelleher, the former CEO…

Jay Leonard
December 30, 2013
Customer Experience

How to Persuasively Leverage Loss Aversion for Your Company’s Gain

Many studies indicate that people are more affected by the thought of losing what they have than by the chance…

Jay Leonard
December 30, 2013
Business Articles

Soar to New Heights: 7 Tips for Reaching Your Potential

Always dream and shoot higher than you know you can do. Do not bother just to be better than your…

Jay Leonard
December 28, 2013
Business Articles

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