Jay Leonard

Mistakes Happen – How Do Your Employees Respond? The hospitality industry sells "experiences" rather than "products."  You may rent a…

Online marketing tools have progressed greatly over the years, yet many organizations still find it hard to achieve the expected…

For social media marketers, the Mom market is the holy grail of online audiences. Moms have become one of the…

The U.S. Postal Service’s yearly price change has arrived! These postage rate changes affect all business owners – but especially…

In a recent post we looked at the importance of hooking your audience in within the first 10 seconds of…

How important is a Facebook “like”, really? As social media marketing becomes more mainstream brands still put a very high…

Statisticians look for clarity in numbers. Artists understand how color and shape appeal to, and influence, people. Marketing professionals can…

Air passenger traffic in India is increasing on a tremendous pace. It is a very well known fact that aviation…

According to eMarketer, in 2012, online advertising hit and surpassed the $100 billion mark. Online ads are expected to account…

Picking a name for your business can be challenging. If you aim to create a strong brand (and let’s be…

Advice for Great Writing from the Original "Mad Man" For over half of the 20th century David Ogilvy was widely…

If you know me, you know I LOVE football and marketing. So in my world, – and I assume the…

Grammar mistakes aren’t just awkward—they can also affect a company’s profits. When clothing retailer Old Navy launched a line of…

A previous report from Forrester Research established Search Engine Optimization (SEO) as the most important source of targeted traffic business…

If you’ve ever used Twitter before, then you no doubt know what a #hashtag is. If you use Twitter as…