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Jay Leonard

Contributor
200+ Articles

Latest Articles By Jay Leonard

Creative Ways to Use LinkedIn and Twitter this Valentine’s Day

Last year, I wrote an article that discusses the readiness of social media on this ‘sweetest’ day of the year.…

Jay Leonard
February 14, 2014
LinkedIn

Metrics that Matter: Organic Search Rankings and CTRs

Businesses looking to increase their click-through rate should focus on improving organic search ranking through search engine optimization. Research shows…

Jay Leonard
February 14, 2014
Online Marketing

Your Employee LinkedIn Policy — Helping or Hurting You?

I never thought I had a problem with rules. Most of the time I like rules. Until I find one…

Jay Leonard
February 14, 2014
LinkedIn

Content Marketing Forecast for 2014 [Infographic]

What is the first thing consumers do when they come across an advertisement or if they come to know about…

Jay Leonard
February 14, 2014
Infographics

Multiple RTB Platforms are the Future of Advertising

Most of us have probably joked at some point about wanting to clone ourselves because we have too much to…

Jay Leonard
February 13, 2014
Marketing

How To Say “No Comment…”

Companies often find themselves in situations where they can't make public statements, and the challenge is how to say, “No…

Jay Leonard
February 13, 2014
Business Articles

Tips for Mentoring a Junior Project Manager

It’s a great honour to be asked to mentor someone, and whether that arrangement comes about as a result of…

Jay Leonard
February 13, 2014
Leadership

5 Reasons Why Small Businesses Should Use Twitter More!

If you own a small business and aren’t using Twitter, I have to ask, why not? I can guarantee that…

Jay Leonard
February 13, 2014
Small Business

Reactive Marketing or Proactive Marketing: Building a New Horse

If you run a business and you’re looking for something to invest in, damn near every decision maker will ask…

Jay Leonard
February 13, 2014
Marketing

Data Management: The Frustration of Having All the Answers, but Not Being Able to Access Them

In the last 20-30 years, the way we do business has changed at an extremely rapid pace. The risks, the…

Jay Leonard
February 12, 2014
Big Data

5 Quick Ways to Optimize Your Google Shopping (PLA) Campaigns

Google’s Product Listing Ads represent a highly effective channel for online retailers of all sizes, exposing new buyers to your…

Jay Leonard
February 12, 2014
Online Marketing

Swim or Drown: What We Can Learn From Sharks

If you’ve ever seen Shark Week, the sensationalized Discovery series, your perception of sharks will be completely skewed. This impression…

Jay Leonard
February 12, 2014
Business Articles

The Big E Word in Customer Service

When speaking with managers in the customer service industry, this comment is often repeated – “I just wish I could…

Jay Leonard
February 12, 2014
Customer Experience

14 Sexy Content Ideas For B2B Brands

So you have a blog, now what? One of the most frequent questions I hear from clients is what they…

Jay Leonard
February 12, 2014
Content Marketing

28 Ideas for Engaging Visual Content to Post on Social Media

Spice Up Your Social Content We all know the reasons for using images on social media. If you need a…

Jay Leonard
February 12, 2014
Content Marketing

How to Make Great Landing Pages (With Crazy High Conversions)

What are landing pages? A landing page is the page a visitor arrives at on your website after clicking an…

Jay Leonard
February 12, 2014
Online Marketing

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