What I do for a living is helping companies with the essential parts of Social CRM such as listening, engagement…
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Latest Articles By Jay Leonard
Noah Brier, the co-founder of Percolate, took to the stage this morning at Social Media Week NYC to give a broader…
Jay Leonard
February 18, 2014
Content Marketing
Once you’ve figured out the initial P’s of marketing, one of the most important aspects of brand management is keeping…
Jay Leonard
February 18, 2014
Branding
Are Your Marketing Campaigns Leaking Leads? Today’s buyers are know how to get access to the resources they need to…
Jay Leonard
February 17, 2014
Digital Marketing
This year, consumers weren't quite ready to splurge on Valentine's Day. According to the National Retail Federation's 2014 Valentine's Day…
Jay Leonard
February 17, 2014
Consumer Marketing
Many people in PR think about going solo, or starting their own agency or PR services business. For many it’s…
Jay Leonard
February 17, 2014
Business Articles
If you perform content marketing regularly, then you’ll know all about the benefits of borrowing an audience to become an…
Jay Leonard
February 17, 2014
Leadership
Before Carrol Caldwell adds a new product to her line of vinyl lettering and digital transfers, the small business owner…
Jay Leonard
February 16, 2014
Communications
“I’m a project manager, not a magician!” Those are famous last words. As a pre-teen, I was occasionally interested in…
Jay Leonard
February 16, 2014
Business Articles
Working as a Content Curator on the Business Innovation site has given me a great chance to see all kinds…
Jay Leonard
February 16, 2014
Content Marketing
Is your sales team taking advantage of LinkedIn? With over 200 million users, it’s time to stop ignoring the largest…
Jay Leonard
February 15, 2014
LinkedIn
Last year, tech writer Paul Miller made waves online when The Verge published his article detailing a unique personal experiment:…
Jay Leonard
February 15, 2014
Business Articles
Search engine optimization is a complex part of business that every organization with an online presence should take time to…
Jay Leonard
February 14, 2014
Business Articles
Your Guide to Social Stats on the Sochi 2014 Olympics During the Games, we’ll be monitoring social media talks about…
Jay Leonard
February 14, 2014
Business Articles
There’s been a lot of speculation lately that the End Is Near for content marketing as we know it. Call…
Jay Leonard
February 14, 2014
Content Marketing
A brand is your promise. It is what binds you to your audience, to those that know and love you…
Jay Leonard
February 14, 2014
Business Articles