When customers patronize a business, they expect to be sold quality services and products. Of course, customers also assume that…
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Latest Articles By Jay Leonard
Looking for some tips for creating the best experiential marketing campaign? The term ‘Marketing’ is incredibly broad. It encompasses a…
Earlier in the year, gold bullion prices were going higher, and we heard the skeptics say, “They will decline. Don’t…
Is BYOD right for your organization? We explore the risks and benefits of this hot-topic in mobile field services. There…
Have we become too dependent on email and instant messaging for communication at work? While these tools are very helpful…
I recently sat down with Tim Livingston, an LA native who just produced his first theater production in New York…
The smart watch category is about to explode. Companies like Pebble, Sony, Samsung, and Qualcomm have already released their versions,…
Each year the Temkin Group releases a report that rates companies based on the level of customer experience they provide.…
When it comes to looking after customers, some businesses are sadly stuck back in the last glacial period. Take a…
The search engine as we know it is radically changing. From a technical standpoint, it is transitioning from just a…
Welcome back to another edition of tweetable social media tips! If you haven’t read it, my first tweetable social media…
I know, I know. I just said OMG. But never, ever have I ever meant a ridiculous acronym so much…
Using Social Media to Enhance Outreach With the emergence of social media and other networking sites, marketing has taken a…
I must be getting more sensitive to bad grammar in blog posts, email newsletters and other types of content marketing.…
One of the best ways to drive more online conversions is to understand not just your buyers, but those at…
Denial, anger, bargaining, depression and acceptance are the five stages of looming layoffs. We’ve all been through this full range…