Social reach can be defined in many ways, as you may see online. My favorite definition of social reach is…
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Latest Articles By Jay Leonard
As a B2B marketing outsource provider, our clients sometimes ask about the advisability of running a competitive marketing campaign. This…
Jay Leonard
April 2, 2014
Marketing
Have you ever wanted to write something interesting and engaging, like a blog post, a newsletter, or a quick email,…
Jay Leonard
April 2, 2014
Content Marketing
How does Kim Kardashian have 19.8 million Twitter followers? How does Zachary Levi raise thousands of dollars for his favorite…
Jay Leonard
April 1, 2014
Business Articles
Small and Mid-Sized Businesses are Not Yet Fully Mobile Compatible A new report released by BaseKit has shown that a…
Jay Leonard
April 1, 2014
Small Business
When I was growing up, I was a non-stop talker. Some of my family and close friends might say I…
Jay Leonard
March 31, 2014
Business Articles
There are moments in your life where you can no longer feel the level of self-confidence to make you want…
Jay Leonard
March 31, 2014
Infographics
My friend Aileen is ending her marriage with her husband Dan. It’s following the usual path for situations like this,…
Jay Leonard
March 31, 2014
B2B Marketing
How many unread emails do you have in your inbox? 300? 800? Or maybe, if you’re like me and are…
Jay Leonard
March 31, 2014
Email Marketing
Hiring for content marketing is a hot topic—but one that’s left some of the most experienced marketers baffled on whom…
Jay Leonard
March 31, 2014
Content Marketing
Do you remember how in the past, marketing consisted of grabbing your attention with loud colours, catchy (and then later,…
Jay Leonard
March 31, 2014
Content Marketing
What makes people, many of whom are staring at computer screens all day long, engage with a video to such…
Jay Leonard
March 30, 2014
Business Articles
The Ultimate List of Content Curation Tools, and accompanying map, is comprised of both business grade tools that can support…
Jay Leonard
March 30, 2014
Content Marketing
Finding new prospects and engaging them isn’t always a linear process. Nowadays, sales teams have a number of channels and…
Jay Leonard
March 30, 2014
Business Articles
Whether you’re starting your career or looking to improve your present one, you need to start looking out for yourself.…
Jay Leonard
March 29, 2014
Business Articles
If you’re looking for a way to engage with a wider audience, Google Hangouts may be exactly what you’re looking…
Jay Leonard
March 29, 2014
Business Articles