Jay Leonard

“52% of marketers do not have a formal scorecard for rating agency performance on an annual basis” — CMO Council,…

According to eMarketer’s new report, “CPG and Digital Video: Beyond Repurposing the Television Campaign,” both media buyers and agencies have…

There are many tools available today to offer support to your online customers. Good customer service plays a critical part in…

What is “customer loyalty” exactly? What is that sticky, though sometimes nebulous quality that causes customers to choose a brand…

Proofreading written content before publishing it is no longer a given, as evidenced by the number of careless typos I…

In recent years McDonald’s has worked hard to change its image ‘from fast food to good food fast.’ But speaking…

Responsive design gives users a streamlined experience on all devices, from mobile to desktop to tablet. But how streamlined and…

‘Content Marketing’ as a phrase has seen huge growth in usage over the last few years, and can be defined…

Today I have an infographic from a UK based internet service provider called Eclipse Internet all about the growth of…

Big data is very much in vogue these days and social media networks are some of the largest sources of…

I have never been good at fishing and the times I tried to fish I never had much success. The…

If you had a Sony PlayStation in the late 1990s, you owned a copy of “Final Fantasy VII.” This JRPG…

Poor CNN. The venerable news network has taken a beating in the past few years, with small slipups and deliberate…

In working with our largest clients’ Corporate Innovation Programs, it has become apparent that Global Enterprise Campaigns are of utmost…

To succeed inbusiness, you must be able to understand your client's character. In many ways, you have to play the…