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Jay Leonard

Contributor
200+ Articles

Latest Articles By Jay Leonard

Word of Mouth Marketing Techniques

With all the marketing advice coming at us from every direction, it's tough to identify the right strategies for getting…

Jay Leonard
June 27, 2014
Marketing

10 Ways to Target Moms on Twitter

Twitter can be a powerful tool for businesses to reach the ever-increasing mom market. This audience is vast – 14%…

Jay Leonard
June 27, 2014
Business Articles

75 Marvel Character Origins Mapped Across The Entire World (Infographic)

Marvel mutants, mavericks, masterminds, monsters, mechas, and magicians all come from somewhere. So it is no surprise that such a…

Jay Leonard
June 26, 2014
Infographics

Content Marketing Requires a Solid Marketing Foundation

All construction must begin with a solid foundation otherwise you risk building a structure that requires constant maintenance and repair.…

Jay Leonard
June 26, 2014
Content Marketing

Weighing the Pros and Cons: Opt-In v. In-Stream Video Ads

There is an ever-present war that rages on in the video advertising world between opt-in and in-stream video ads—but marketers…

Jay Leonard
June 25, 2014
Business Articles

8 Instagram Tips For Business Marketing

Instagram was launched in 2010 and no one projected that it would grow exponentially leave alone be sold for 1…

Jay Leonard
June 24, 2014
Business Articles

How To Build Organizational Culture

Recently, I was moderating a design thinking workshop and talking about how it is critical to foster a culture of…

Jay Leonard
June 24, 2014
Business Articles

3 Simple Ways To Measure Social Sales Thought Leadership On LinkedIn

One vital component of social selling is the ability to gain trust by establishing oneself as a credible adviser and…

Jay Leonard
June 24, 2014
Business Articles

How VR and Augmented Reality Are Transforming the Workplace

Almost a hundred years ago, science fiction writer Stanley G. Weinbaum imagined goggles that let users experience virtual entertainment with…

Jay Leonard
June 23, 2014
Business Articles

5 Crucial Emotional Intelligence Traits of Highly Effective Leaders

“No one cares how much you know, until they know how much you care” Theodore Roosevelt In the past ten…

Jay Leonard
June 23, 2014
Leadership

Case Study: How To Use idea Extraction To Start A Software Company

I mentioned in my monthly growth report that I am now a partner in a SaaS (Software As A Service)…

Jay Leonard
June 23, 2014
Business Articles

Online Shopping Behaviour: Data from Smart Phones and Social Media

If you've ever used your phone to shop online, you're part of a growing group of 167 million people around…

Jay Leonard
June 22, 2014
Online Marketing

The Next Tech Evolution and Why You Should Be Optimistic

Are we doomed to be consumed by technology…never picking our heads up from our devices and info streams long enough…

Jay Leonard
June 22, 2014
Business Articles

The Real Way to Get People to Follow Your Small Business on Social Media

Every time I visit any type of website, I often see the typical call to action, “Follow Us on Social…

Jay Leonard
June 22, 2014
Small Business

Could a Great Corporate Culture Be Bad for Employees?

The old adage – don’t try to fit a square peg in a round hole, holds true for educating children,…

Jay Leonard
June 21, 2014
Business Articles

What Can a Chess Master Teach You About Making the Right Moves?

Garry Kasparov was the highest-rated chess player in the world for over twenty years and is widely considered the greatest…

Jay Leonard
June 21, 2014
Business Articles

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