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Jay Leonard

Contributor
200+ Articles

Latest Articles By Jay Leonard

The Big List of Power Words: 189 Phrases That Influence, Persuade, and Convert

“Join us!” “Sign up!” These phrases litter the huge variety of email newsletter boxes you’ll come across online, and they…

Jay Leonard
July 2, 2014
Business Articles

Holistic SEO vs the Old SEO (Infographic)

Business owners who have actively or have previously delved into the exciting world of Digital Marketing maybe quite familiar with…

Jay Leonard
July 2, 2014
Infographics

Human Capital: The “People” Part of the Triple Bottom Line

The triple bottom line is one of the principles of sustainable business that gives weight not just to making a…

Jay Leonard
July 2, 2014
Business Articles

Local Rankings Slipping? SEO Troubleshooting Tips for Local Businesses

It's been said that all politics are local, and much the same can be said about commerce. The World Wide…

Jay Leonard
July 1, 2014
Business Articles

The Many Reasons Why Blogging Helps Your Business

When it comes to your online marketing strategy, blogging is an extremely significant piece of the puzzle and it behooves…

Jay Leonard
July 1, 2014
Blogging

Instagram Marketing: 6 Ways to Improve your Account

I believe that all professionals should know how powerful Instagram for business can be. However, just having an account isn’t…

Jay Leonard
July 1, 2014
Business Articles

The Power of Promotional Products for Brand Recognition

Promotional products have been a popular choice for marketing and advertising campaigns for many years. Now that advertising on the…

Jay Leonard
July 1, 2014
Branding

How Your Company Can Achieve Zero Customer Complaints

You know the feeling: You’ve done everything you can to satisfy an unhappy customer when you find a rambling, spiteful,…

Jay Leonard
June 30, 2014
Customer Experience

3 Steps to Take Your Paid Distribution from Good to Great

You’ve probably been there: you spend hours creating the perfect blog post…with one final review, you cautiously click publish. Now…

Jay Leonard
June 30, 2014
Business Articles

How Not to Confuse Landing Page Visitors

Do you like being confused? No? I thought so. No one likes being confused. I sure don't (even though it…

Jay Leonard
June 30, 2014
Online Marketing

Back to Marketing Basics: Market Segmentation and Target Market

Online marketing success depends on segmenting to find your target market (or markets) and targeting your marketing strategy (message, products,…

Jay Leonard
June 29, 2014
Marketing

See a Not-So-Nice Comment or Online Reviews? How to Respond, in 6 Steps

Your online reputation can make or break your business, as the internet is often the first and last place potential…

Jay Leonard
June 29, 2014
Business Articles

Marketing with Snapchat: Stats, Storytelling and the User Experience

My brother-in-law doesn’t understand the appeal of Snapchat. He doesn’t see a need for it. We’re both fans of the…

Jay Leonard
June 29, 2014
Business Articles

Top 4 Professional Skills Mastered When Working in B2B Inside Sales

Starting a career in B2B inside sales is an excellent way to gain work experience and improve your professional skills.…

Jay Leonard
June 29, 2014
B2B Marketing

Influence Buyer Behavior To Turn Prospects Into Software Sales Leads

Selling business software is no longer a straightforward task, especially since your prospects are more informed than ever. In this…

Jay Leonard
June 28, 2014
Digital Marketing

6 Reasons Graphic Design is More Important to Your Business Than You Think

As a business owner, you may have hundreds of concerns to address during your day-to-day workplace activities, so you might…

Jay Leonard
June 27, 2014
Branding

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