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Jay Leonard

Contributor
200+ Articles

Latest Articles By Jay Leonard

The Long & Short of Brevity in Marketing

It may be safe to say that because of technology, we now live in a sound-bite world. We have a…

Jay Leonard
August 14, 2014
Marketing

What & Why People Share On Social Media (Infographic)

The social media scene is evolving. In other words, it’s as if the polar icecaps of Facebook are melting, and…

Jay Leonard
August 14, 2014
Infographics

How Buffer Doubled Email Signups in 30 Days: Everything We Did to Get More Email Subscribers

We wrote a post awhile back about email list building, and in the course of writing that post, we got…

Jay Leonard
August 14, 2014
Business Articles

Need a Business Idea? Simply Solve a Problem (Like These Companies Did)

I often see people trying desperately to come up with an idea for a business, but the easiest way is…

Jay Leonard
August 13, 2014
Business Innovation

For Its Charcoal Toothbrush, Colgate Creates Buzz Using #WhatTheBlack On Social Media

Curiosity has seldom killed the cat, but has always ensured knowledge to the seeker. It is this curiosity that has…

Jay Leonard
August 13, 2014
Business Articles

Six Key Benefits Trade Shows Have To Market Your Business

Trade shows have long been a favored method for promoting your product, service, and business. With the rise of social…

Jay Leonard
August 12, 2014
Marketing

How To Run Effective Sales Meetings: 7 Tips for Sales Managers

It seems to me that many sales managers don’t know exactly what they want to get out of a sales…

Jay Leonard
August 12, 2014
Business Articles

Where To Invest Your Business Assets – Hedge Funds vs Family Offices

More and more hedge funds are deciding to “privatize” and become family offices in the face of regulatory legislation that…

Jay Leonard
August 12, 2014
Finance

Is Google Testing Paid Local Search Ads?

Dr. Pete just tweeted a screenshot of a SERP that he spotted last night – Google appears to be running…

Jay Leonard
August 11, 2014
Online Marketing

Call Me Maybe – How To Turn Your ‘Contact Us’ Mobile Page Into Call To Action

Have you ever really considered which contact details to include on your mobile website, and what tappable means of communication…

Jay Leonard
August 10, 2014
Digital Marketing

7 Key Insights Into B2B Content Marketing and Lead Generation

The 2014 Benchmark Report on B2B Content Marketing and Lead Generation reveals various insights into how B2B companies are creating,…

Jay Leonard
August 10, 2014
B2B Marketing

Minority Report: Confronting Privacy Issues In Big Data Gathering

Big data is currently the big thing in the digital age and it has caused a significant issue regarding privacy.…

Jay Leonard
August 10, 2014
Big Data

Using LinkedIn Groups To Expand Your Reach To Prospects

LinkedIn groups is a place for professionals in the same industry or with similar interests to engage in a dialogue…

Jay Leonard
August 10, 2014
LinkedIn

Nestle Kitkat Gives a Richbreak to Social Media Users!

The chocolate – coated wafer brand of Nestle, Kitkat has one of the most memorable tag-lines – Have a break.…

Jay Leonard
August 9, 2014
Business Articles

Mobile Shopping is Just Too Risky for Most People

Survey shows that risk of making wrong purchase due to lack of information is behind low take up of mobile…

Jay Leonard
August 9, 2014
Business Articles

The Two Types of Social Media Engagement

The terms “customer engagement” and “social media engagement” have been hackneyed by software vendors, thought-leaders and consultants over the past…

Jay Leonard
August 9, 2014
Business Articles

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