Jay Leonard

Let’s face it. Social media marketing is hard work. Sometimes you feel like a one legged man in a kickboxing…

The single most perplexing question for anyone in content marketing is: How do I measure the effectiveness of my content…

It’s not always just about gaining a basic understanding of new concepts. Sometimes, it’s more about internal buy-in and ensuring…

Sadie Robertson isn't just an heiress to the Duck Dynasty fortune, she is also a major competitor on Dancing With…

If you don’t like change, your going to like irrelevance even less. If you’re looking for an example of the…

Back in the day, human resources was referred to as personnel. Personnel handled all aspects of employee management—from hiring to…

Traditionally, integrated campaign forecasts begin with a campaign flow or funnel, built front-to-back. Impressions to clicks, clicks to site visits,…

In this article, we’ll examine how website domains can impact rankings in Google’s search results. We’ll discuss some factors that…

Custom designed and built web sites differ from commodity products such as DIY (Do-It-Yourself) web sites and pre-built website templates…

With the rise of social media as a leading communication channel, it is tempting to dismiss email marketing as an…

The use of mobile devices for higher education doesn’t start when students get to college. It begins long before when…

Open data is a concept that’s new to many people in the UK. The idea is fairly straightforward. By opening…

Push notifications are instant text messages that are sent directly to the user’s mobile display screen. What makes these types…

What is it with the internet's fascination with good looking criminals in 2014. First convicted felon Jeremy Meeks went viral…

You’ve seen those corporate logos on racecars, at events, and even plastered all over athletes – that’s because sponsorship is…