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Jay Leonard

Contributor
200+ Articles

Latest Articles By Jay Leonard

6 Tips for Achieving a Successful Global Partnership

When an American executive visited a potential Japanese partner in 1991, a young employee of the company served him green…

Jay Leonard
October 3, 2014
Business Articles

How to Truly Listen to Someone: Listening to Respond not React

Over time I have seen a number of great posts and quotes from some very intelligent people about the power…

Jay Leonard
October 2, 2014
Communications

How Small Businesses Should Respond to Negative Online Reviews

One of the worst things you could possibly do as a business owner is to respond to a poor review…

Jay Leonard
October 2, 2014
Small Business

Like it or Leave it: A Commentary on Facebook Etiquette

Facebook can be an incredible platform that individuals use to express themselves. It can also be a smattering of half-formed…

Jay Leonard
October 2, 2014
Business Articles

How Lego Builds Imaginative Content Marketing

Lego has become the biggest toy company on the planet, and it’s all thanks to a genius content marketing strategy.…

Jay Leonard
October 2, 2014
Business Articles

Tom And Jerry Racism Warnings Alarm Amazon Customers

  Many viewers who grew up watching Tom and Jerry cartoons don't think of the cartoons as racist, but are they?…

Jay Leonard
October 2, 2014
Business Articles

Turning Point: Shifting Your Entry-Level Resume Into A Mid-Level Career Resume

At some point in everyone’s career they transition from an entry-level candidate into a more experienced professional. They rely less…

Jay Leonard
October 1, 2014
Business Articles

Revisit Your Offsite Content Strategy: Get Back to Your SEO Roots

Content marketing today is no longer just about production. If you want your content to reach your desired audience, you’ve…

Jay Leonard
October 1, 2014
Business Articles

22 Marketing Ideas For Small Businesses With Limited Budgets

Short on cash for your business? No problem – there are many marketing strategies you can use that won't break…

Jay Leonard
October 1, 2014
Small Business

7 Common Misconceptions About Inbound Marketing

It’s no secret that inbound marketing is the way of the future, and that outbound marketing has begun to take…

Jay Leonard
October 1, 2014
Inbound Marketing

How To Build A Perfect Backlink Profile For Your Website

In the world of modern SEO, many online businesses know that their website should follow SEO best practices in order…

Jay Leonard
September 30, 2014
Business Articles

White House Doors Boast Automatic Locks After Security Breaches

The White House has faced surprising security breaches in recent days, and in response, new locks have been installed. They…

Jay Leonard
September 30, 2014
Business Articles

The B2B Buying Decision Process: Challenging The 57% Myth

It’s a statistic that’s been widely quoted and even more widely misunderstood - the idea that the typical modern B2B…

Jay Leonard
September 30, 2014
B2B Marketing

The Transformation Trifecta: Three Behaviors Leaders Must Demonstrate in Order to Orchestrate Change

Businesses face a huge challenge when it comes to transformation. It doesn’t have anything to do with creating the perfect…

Jay Leonard
September 30, 2014
Leadership

The ROI of Social Selling (Infographic)

According to Nielsen, social media has become a key digital strategy for a vast majority of sales and marketing teams…

Jay Leonard
September 30, 2014
Infographics

Mapping B2B Decision-Making Cycles with Relevant Types of Content

When looking at a B2B environment, there are some significant differences in decision-making compared to a typical consumer purchase of…

Jay Leonard
September 30, 2014
B2B Marketing

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