Jay Leonard

Some people argue that spam or junk mail essentially killed email marketing. Makes sense, if you think about it. Don’t…

Neil DeGrasse Tyson's Christmas tweets have been labeled anti-Christian, and the astrophysicist and advocate for science education is facing accusations…

Many companies embrace the changing over of the New Year as an opportunity to reflect on their achievements, highlight their…

How do you feel about your customers? Go ahead and be honest. Are they a “necessary evil” or you “like…

Everybody loves to get a good deal. There is a real sense of achievement and joy when you are able…

When you’re managing a lot of people across multiple shifts in multiple roles within your organization, it’s hard to nail…

In just two weeks we’ll be into 2015 (scary I know!) – so with that in mind, today seemed like…

Doing things that don’t scale is THE way of scalable businesses. A lot of first-time founders have this idea of…

For ecommerce sites, improving conversion rates is the name of the game. Finding more ways to convert visitors to buyers…

2014 saw the rise of “influencer marketing.” The term and strategy behind it flooded blogs and social media; over 700…

The week following Christmas is known for big blowout sales and markdowns—desperate pleas from retailers to rid their shelves before…

Selena Gomez and Justin Bieber are over and have been for a short while now, but the "Come And Get…

While reading the recent Ehrenberg-Bass Institute of Marketing Science’s report “Shopping Takes Only Seconds…In-Store and Online,” I was once again…

For most of us the holidays are filled with celebrations, fun, and... stress. Whether it's getting just the right gift…

Are you personal branding? Do you plan to leverage personal branding to get a better job – or cement yourself…