How long can you tread water? Would sixty months be unreasonable? Marketers, get yourselves in shape for the long haul.…
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Latest Articles By Jay Leonard
I’m a water rat. I love going to the beach. Even with all the chatter about the threat of sharks…
Jay Leonard
August 23, 2011
Leadership
While 2011 may technically be known as the Year of the Rabbit (at least according to the Chinese Zodiac), the…
Jay Leonard
August 15, 2011
Marketing
Most organizations maintain an opt-in email list of customers, prospects, members, or donors and use the lists as a way…
Jay Leonard
August 14, 2011
Marketing
LinkedIn floats, Twitter goes after another round of funding, Facebook hits 750 million users, Google+ hits 25 million users in…
Jay Leonard
August 4, 2011
Business Articles
Say you're a consumer... Oh wait... you are. So how do you make your purchases? Chances are, you use catalogues,…
Jay Leonard
July 20, 2011
Online Marketing
Last September, MarketingProfs and Junta42 teamed up to produce a report on the state of content marketing. Their research concluded…
Jay Leonard
July 3, 2011
Content Marketing
Want to buy Facebook fans? Why not buy some Twitter followers to boot? There are companies that you can actually…
Jay Leonard
June 29, 2011
Business Articles
NOTE: This article is a follow up to an article I posted in May titled Government To Help Parents Parent…
Jay Leonard
June 29, 2011
Business Articles
You’ve heard the words… Tweet Chats, #TweetChats, Hashtags, or even hashbrowns as one of my clients first called them. You see…
Jay Leonard
June 27, 2011
Business Articles
QR Codes have been around for quite some time. But nothing as awesome as the ConnectMe QR Code. This barcode…
Jay Leonard
June 24, 2011
Online Marketing
Are you having trouble promoting a product or cause without being overly in-your-face to followers? Sure, you might be passionate…
Jay Leonard
June 2, 2011
Business Articles
One of the easiest yet most often overlooked marketing tactics is the call to action. I recently gave you ideas…
Jay Leonard
May 24, 2011
Content Marketing
Recently, I encountered some unexpected issues in my business. I try hard to prepare for different situations, but…
Jay Leonard
May 16, 2011
Leadership
I was on the market for a new MP3 player, but I didn’t want to spend tons of money on…
Jay Leonard
May 2, 2011
Business Articles
Static QR Code: A square, two-dimensional barcode that, when scanned with a smart phone’s reader app, directs people to a…
Jay Leonard
March 19, 2011
Online Marketing