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Latest Articles By Jay Leonard
Any social media marketing strategy starts with having great unique content that is relevant for your target market and audience.…
Jay Leonard
October 27, 2011
Business Articles
I was reading on the MarketingProfs site about how Twitter Users Want Brands to Respond to Their Complaints and…
Jay Leonard
October 17, 2011
Consumer Marketing
No, I’m not talking about going native, I’m talking using tribal marketing; creating collaborations that benefit individual members more than…
Jay Leonard
October 4, 2011
Marketing
Analysts love metrics. Specifically, metrics that can be easily selected, tracked and added, which when aggregated provide the raw data…
Jay Leonard
October 4, 2011
Online Marketing
The whole Netflix issue clearly shows what can go wrong when a company fails to communicate with its customers. The…
Jay Leonard
October 4, 2011
Business Articles
As a general rule you probably shouldn’t be playing video games at the office. However, back in the day Microsoft…
Jay Leonard
October 1, 2011
Business Articles
Foursquare announced Tuesday that this location-based service hit a billion check-ins, which is a pretty big milestone for a fairly…
Jay Leonard
September 23, 2011
Business Articles
Feeling overwhelmed by the many metrics in your AdWords account? While information is helpful, too much can be confusing. It's…
Jay Leonard
September 20, 2011
Online Marketing
There is a rule that has floated around in the social media world for quite some time called the Rule…
Jay Leonard
September 11, 2011
Online Marketing
Why do you lose customers? The #1 reason that customers leave you is because they think that you don’t care…
Jay Leonard
September 10, 2011
Loyalty Marketing
Value (through the customer’s eyes) = f (Outcome, Experience) Another way of saying the same thing is to say that…
Jay Leonard
September 8, 2011
Marketing
Conspicuous consumption is a term that rings familiar with any economist, but two such experts, who happen to be the…
Jay Leonard
September 1, 2011
Marketing
Chuck Norris’s toughness is so legendary, there are hundreds of Chuck Norris jokes on the internet about his strength and…
Jay Leonard
August 31, 2011
Marketing
I didn’t realize it until this week, but there still seems to be some confusion about Social CRM in certain…
Jay Leonard
August 31, 2011
Marketing
You may have seen a few days ago that there was a debate in the media about whether or not…
Jay Leonard
August 25, 2011
Leadership