Jay Leonard

The word brand is like the word beer. Important. A noun. Something that is desirable. But pretty much meaningless, unless…

The week is here! This week I am off to the Southern C Summit in Charleston. This is a gathering…

Fueled by new technologies and widespread corporate adoption, social advertising is finally hitting the mainstream. According to a recent report…

There are many aspects of sales that play into closing that next deal faster and better than the last. While…

What do chocolate, writing, and online ticket sales have in common? Not that much, but they do have one thing…

Content marketing is time consuming. Do you often wake up in the middle of the night saying to yourself that…

How do you create great content that will attract an audience and build trust? For starters, you should feel comfortable…

The Tax deadline has come and gone, but that doesn’t mean you should give yourself a pat on the back…

Getting a viewer to click on your video once requires ingenuity; getting a viewer to click continually requires a methodical…

Search engines get millions of users wanting to find information, buy a product, or get professional services on a daily…

Anyone who has worked on a project that involved leaders from multiple departments or functions knows how quickly progress and…

Recent data indicates many marketers are dissatisfied with content marketing. Content can be one of the most powerful ways to…

Businesses are increasingly intensifying their Facebook and Twitter advertising campaigns, realizing the benefits of reaching out to potential customers on…

I recently returned from Knowledge15, ServiceNow’s annual tradeshow consisting of thousands of IT professionals coming together to learn how to…

The Customer Decision Journey has changed forever for B2B marketers. Your customers are now in total control over their buying cycles, and…