Jay Leonard

Research compiled by Zephoria shows that 42 percent of marketers say using Facebook is critical or important to their business.…

Helping website users find what they’re looking for is a big part of making our websites usable for our target…

Working at home is no longer just a novelty reserved for niche jobs. Nearly every industry is conducive to some…

In a world dominated by the Internet, it is all too easy to assume that email marketing reigns supreme compared…

Inbound marketing has grown at an astonishing rate over the past 10 years. More than 60 percent of companies use…

http://traffic.libsyn.com/creatorsclass/Matthew_Knell_VP_of_Social_About.com_1.mp3 Welcome to episode six of the Creators Class podcast! The podcast that takes you into the lives of the…

One of the things I hear most often from businesses operating solely through Facebook (you’d be surprised at how many…

How do you prove the value of your digital marketing efforts? Whether you’re a consultant showing the results you’re delivering…

For most inbound campaigns, success is measured by the number and quality of leads generated. With extensive persona development and…

As a business owner, you’ve probably taken the right steps to ensuring maximum online visibility by now. You have a…

We’re halfway through the year, and it’s apparent that ecommerce won’t be slowing down anytime soon. Not only are more…

We all wrote essays and papers in high school and college. And we were taught to write in very formal,…

How confident are you in your sales dialogue? Even the top salespeople understand that certain words and phrases can quickly…

What is the value of a website that looks amazing but at the end of the day it does not…

It’s no secret that retail has gone through a drastic evolution in the last few years. With the wide adoption…