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Jay Leonard

Contributor
200+ Articles

Latest Articles By Jay Leonard

E-commerce Marketing & SEO in 2016: Key Trends

If 2015 was the year of mobile, 2016 is the year to optimise for mobile. For several years customer behaviour…

Jay Leonard
February 10, 2016
Marketing

How to Use Google Analytics to Design a Responsive Website

Responsive web design focuses on building a page that adjusts or resizes based on the device it’s viewed on. This…

Jay Leonard
February 10, 2016
Digital Marketing

Facebook Ads 101: Getting Started with Facebook Advertising

A Facebook ad is an amazing tool for social media marketers. Not only does it have the power to increase…

Jay Leonard
February 6, 2016
Business Articles

3 Things Marketers Can Learn From Super Bowl Advertising

Marketing guru Seth Godin frequently talks about what he calls the TV-industrial complex: the glory time of television commercials when…

Jay Leonard
February 6, 2016
Marketing

Are Your Customer Success Stories Being Heard?

Communicating your customer's successes can be one the strongest marketing approaches there is. Reviews have really changed the way we…

Jay Leonard
February 6, 2016
Marketing

5 Ways the Internet of Things Impacts Your Daily Life

The Internet of Things (IOT) is a difficult concept for many people to wrap their minds around. Essentially, IOT consists…

Jay Leonard
February 5, 2016
Big Data

How to Understand Your Past to Build a Killer Leadership Brand

Being clear on how you want to be known as a leader, how others want to describe you and the…

Jay Leonard
February 5, 2016
Business Articles

How to Write Effective Case Studies that Accelerate Sales

Strong case studies are crucial tools for salespeople. Showing examples of existing customers using your product or service highlights its…

Jay Leonard
February 5, 2016
Business Articles

What Is Proximity Based Marketing?

As mobile continues to hit the mainstream, our approaches to information discovery are rapidly evolving along with our buying habits.…

Jay Leonard
February 5, 2016
Digital Marketing

You Can Change Your Email’s Content After It’s Sent. Here is How.

Emails adapting in real-time Remember when you used to create several email marketing campaigns depending on the segment you wanted…

Jay Leonard
February 4, 2016
Email Marketing

Just DO It – 5 Content Marketing Strategies for Success

This is how I feel when someone tells me content marketing doesn’t work. Just like the gym doesn’t work unless…

Jay Leonard
February 4, 2016
Content Marketing

14 Ways to Handle Negative Press About Your Brand

How do you deal with negative press as a business owner? The following answers are provided by members of Young…

Jay Leonard
February 4, 2016
Business Articles

Full Scope or Limited Scope Audit: Which One and Why?

When planning for an audit of your 401(k) or other retirement plan, you might question if a full scope audit…

Jay Leonard
February 3, 2016
Finance

How Webmasters Can Get Their Twitter Share Counts Back

Last year, Twitter made a controversial decision to shut down the API that allowed most Twitter buttons to display tweet…

Jay Leonard
February 3, 2016
Business Articles

How To Nurture Leads Differently With Marketing Automation

Have you ever heard the concept of storytelling with your email marketing campaigns? It’s a pretty complex procedure, but makes…

Jay Leonard
February 3, 2016
Business Articles

6 Social Media Platforms Your Business Should Be Using

There is currently a plethora of social media platforms currently out these, it's mind-blowing! From networking, to hooking a spouse,…

Jay Leonard
February 3, 2016
Business Articles

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