Jay Leonard

In the 1940s, Louis Cheskin's research on unconscious thinking in consumer psychology shaped many marketing ideas about color and packaging.…

Watch this trailer of The Hateful Eight, and then fill in the blanks: K I _ _ Because of priming,…

In today's business environment online marketing is prevalent and certainly is much easier. However the most successful businesses still implore…

“YES! I know exactly what you mean!” “Oh man, been there.” “This is my jam!” These are all reactions you…

Set goals – one of the easiest ways to measure success is by setting and completing goals. Goals give you…

Logistical efficiency is defined as how smoothly an enterprise conducts its operations. Typically logistics is all about the movement of…

As much as marketing reports exist to add measurability to a bunch of actitivities, there’s nothing more gratifying than showing…

When auditing email communications, there is a lot to consider: the timing of the send, the subject line, the style…

For decades, marketers have had it drummed into them that triggering an emotional response from the audience is a vital…

Whether it’s because of their food, friendly staffs, or Americana appeal, diners enjoy a unique status among politicians. Democracy is,…

Let’s talk about “radical candor” now, before it gets too popular. Radical candor, sometimes called “front-stabbing,” is the management “secret”…

A pretentious group of marketing service firms (including mine) often warns marketers against using outbound marketing tactics like email blasts.…

What if you were suddenly gifted one extra hour each day to focus on actual revenue-generating tasks for your small…

If you've ever tried to explain a complicated idea to employees and coworkers using raw data, you may have seen…

Improvement is a relative concept. To improve, a thing must be measurably better than it once was. For example, this…