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Jay Leonard

Contributor
200+ Articles

Latest Articles By Jay Leonard

5 Perilous Mistakes That Will Destroy Your PPC Budget

If you’re not careful, your PPC budget can disappear in the blink of an eye. At WordStream HQ, we’ve inherited…

Jay Leonard
June 19, 2016
Business Articles

Are Robots Better At Delivering Customer Service Than People?

Pizza Hut is testing it out! According to a May 28th article in MarketWatch, Pizza Hut is initiating a program…

Jay Leonard
June 19, 2016
Customer Experience

Machine Learning Is Redefining the Enterprise in 2016

Bottom line: Machine learning is providing the needed algorithms, applications, and frameworks to bring greater predictive accuracy and value to…

Jay Leonard
June 18, 2016
Business Innovation

On-Page and Off-Page SEO: Exclusive With SEO Expert Stephan Spencer

I recently visited with Internationally recognized SEO expert and best-selling author, Stephan Spencer. Spencer wrote Google Power Search, and co-authored…

Jay Leonard
June 18, 2016
Business Articles

How 3 Publishers Grow Their Audience With Email Marketing

Some of the most recognized publishers in the world, including BuzzFeed, VICE, Reddit, Fashion Magazine, Apartment Therapy, and Rolling Stone…

Jay Leonard
June 18, 2016
Business Articles

10 Companies Mastering Customer Success

All relationships are based on trust. When you get hitched, you take vows. When you join an organization, you swear…

Jay Leonard
June 18, 2016
Customer Experience

Web Design Best Practices for Growing and Converting Visitors [Infographic]

In recent years, we have witnessed a surge in popularity of responsive web design, as more and more websites have…

Jay Leonard
June 18, 2016
Business Articles

What Makes A Discount Pricing Strategy Flawless?

If you are considering implementing discounts as a pricing strategy, there are usually three main causes why you are even…

Jay Leonard
June 18, 2016
Consumer Marketing

The Evolution of Direct Sales

Direct sales differ from indirect sales in one key way: the relationship between salesperson and customer is one-on-one. It has…

Jay Leonard
June 17, 2016
Business Articles

A Breakdown of the Biggest Differences Between SMM for E-Commerce and Brick-and-Mortar Brands

Consumer behavior differs tremendously when you compare e-commerce shopping and brick-and-mortar shopping. While one shopper prefers to check out the…

Jay Leonard
June 17, 2016
Business Articles

CHECKLIST: Is Your Website Working for You?

Your company website is much more than an online placeholder—much more than the Google equivalent of a Yellow Pages listing.…

Jay Leonard
June 17, 2016
Online Marketing

Cue vs. Queue: What’s the Difference and When Should You Use Them

A mother and daughter may sound alike on the phone, but if you meet them in real life you can…

Jay Leonard
June 17, 2016
Business Articles

How To Get Your Business Safety Ready

Keeping your staff healthy and safe in the workplace is absolutely essential in order to keep a business ticking over.…

Jay Leonard
June 16, 2016
Leadership

Do Accelerated Mobile Pages (AMP) Provide SEO Value?

It has been almost a year since Google introduced AMP, short for Accelerated Mobile Pages. AMP is essentially an alternative…

Jay Leonard
June 16, 2016
Business Articles

CSS vs. CSS3: New Features in the Evolving Visual Language of the Web

Cascading style sheets (CSS) is the visual language of the web, controlling everything visual about a website, from background colors…

Jay Leonard
June 16, 2016
Business Articles

Microsoft Excel vs. Google Sheets: The Spreadsheet Showdown

Every business uses spreadsheets. For years, Microsoft Excel was the obvious choice, but as software migrates to the cloud, Google…

Jay Leonard
June 16, 2016
Business Articles

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