Jay Leonard

Most businesses will hit a point in time when they have to make this decision. Things are going well with…

PCI compliance is mandatory for every eCommerce merchant that accepts credit or debit card payments on their website. All information…

I am often trying to learn about leadership as I am preparing for the next level of my company. That…

David Ogilvy (1911­–1999) was a seminal figure in 20th century advertising. British born and educated, he joined Mather & Crowther,…

A clever Media and Public Relations student from China studying at a UK university recently asked for my views on…

For eCommerce marketers, there are plenty of avenues through which to reach and engage a larger customer base—but many of…

It’s official – the 1999 Disney Channel Original film Smart House has moved out of fantasyland and into reality. While…

OSHA exists for good reason – to ensure the health and safety of employees’ work environments. However, the Act is…

Google Adwords conversion tracking is vital because it’s the most important collection of information needed for improving your AdWords account.…

Have you ever wondered about the difference between offline and online leads? Today’s sales environment often generates two kinds of…

Earlier this year, reports circulated that Twitter’s much anticipated Buy Button would soon go bye-bye. The internal team dedicated to…

Despite living in a digital age where we’re practically swimming in a sea of big data, there are lots of…

As a speaker, I give different presentations to different groups—but one of the topics I’m most passionate about is transformational…

You may have heard of Dollar Shave Club, a startup company that sells monthly razor subscriptions for $1. In July,…

tl;dr: Apply psychological influence triggers to dramatically improve your conversion rates. Use apps to help with this like Yotpo for…