Jay Leonard

What the Heck is a Whiteboard Video? from The Word Pro, Inc. on Vimeo. You have seen them, those videos…

When it comes to marketing and advertising, small businesses are often required to walk a challenging tightrope. While many may…

Company: Coolbox Founders: Chris Stoikos and Jason Neubauer Season: Appeared on season 7 Coolbox is a smart toolbox that puts…

Whether you’re talking about leadership, public speaking, presenting or culture, authenticity seems to be the buzzword of the day. In…

Mascots. You’ve seen them at football games shuffling lifelessly through a crowd, desperately trying to avoid pictures with awestruck children.…

Why Track Facebook Call Conversions? Considering users spend about 80 percent of their social media time on mobile, it’s imperative…

A full path attribution model is the most extensive method for attribution modeling. The reason being - it’s detailed, comprehensive,…

Trust at work is the key to engagement, collaboration, and ultimately, an organization’s ability to achieve its goals. Trust in…

SEO strategies change often, mostly when Google updates its systems. Keeping up with trends is tough, and predicting future SEO…

We’ve graduated from college. But, when you work at Localytics the learning never stops. We’re constantly learning and trying out…

If you’re pitching in a baseball or softball game, you want to get the batter out, whether swinging or just…

In addition to having a strong social strategy, good visual content is essential for boosting your reach and followers on…

What’s the cost of losing a customer? ‘A lot’ is the simple answer, especially in B2B markets where the pool…

Conversion rate optimization in itself embodies a large spectrum of techniques all aimed at keeping visitors engaged throughout their website…

In today's digital world, consumers are more aware that businesses have a greater duty to society and the environment while…