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Jay Leonard

Contributor
200+ Articles

Latest Articles By Jay Leonard

3 Tips to Empower Your Retail Endcaps

Retail endcaps can be a very powerful tool for you and your retail partners, especially when you work together to…

Jay Leonard
September 14, 2016
Consumer Marketing

The Profit: Flex Watches Takes the Time to Redesign, Return to Storytelling Roots in $400,000 Deal with Marcus Lemonis

This week, Marcus Lemonis pays a visit to Los Angeles-based Flex Watches, a watch company that gives back. The watches,…

Jay Leonard
September 13, 2016
Business Articles

Leadership: The Difference Between a Boss and a Leader

Leadership is simply defined in my book as a person’s investment and ownership in human capital, or people. In my…

Jay Leonard
September 13, 2016
Leadership

7 Efficient Ways To Manage Cash Flow in Small Business

Cash flow. It comes, it goes out. From what I’ve learned so far, money doesn’t like entitlement or duration. What…

Jay Leonard
September 13, 2016
Small Business

Why Becoming the Point of Decision is The Only Way to Go

Life is full of paradoxes and facts change by the speed of light. Years ago, all it took businesses to…

Jay Leonard
September 13, 2016
Ecommerce

The Top 8 Digital Marketing Myths You Should Know (Infographic)

In the age where technology and the internet are becoming an indispensable part of our daily lives, it is safe…

Jay Leonard
September 13, 2016
Infographics

How Can You Best Encourage Employees to Attend Events Related to Your Industry in Your Community?

1. Subsidize or Pay the Event Fee At our company, we have a policy where we will cover or subsidize…

Jay Leonard
September 12, 2016
Business Articles

Dim Weight for the Holidays

Sunshine and warm air. Our calendars still reflect summer, but in the world of packaging it’s always best to stay…

Jay Leonard
September 12, 2016
Business Articles

3 Ways to Reduce Employee Turnover Rates

Employees in today’s society cost a lot to keep around, and they cost even more when you need to replace…

Jay Leonard
September 12, 2016
Business Articles

High Technology Product Pricing

Pricing is always an interesting topic, but even more so in the Hardware and Software worlds. In the consumer products…

Jay Leonard
September 11, 2016
Business Articles

Organically Rank Any YouTube Video in Google & YouTube Video Search

Creating a video to promote your product or service can be a great investment, but the true benefit lies in…

Jay Leonard
September 9, 2016
Business Articles

Buyer Personas, Customer Segments, and Why You Need Both

We’ve talked a number of times in this space about the value of buyer personas. Today we’re going to discuss…

Jay Leonard
September 9, 2016
Inbound Marketing

The Potential of Social Media for B2B [Infographic]

Social media is the digital marketing tool with the potential to give you the most bang for your buck –…

Jay Leonard
September 9, 2016
Business Articles

5 Signs You Need to Update Your Reusable Email Template

There’s no doubt about it. Creating a reusable email template saves you time. But do you ever feel like your…

Jay Leonard
September 9, 2016
Email Marketing

How to Rev Up Your Marketing Agency’s Revenue Per Employee

You know that your marketing agency is only as good as the team you’ve assembled. Of course you’ll want to…

Jay Leonard
September 9, 2016
Marketing

17 Ways To Increase Traffic To Your Website

ARE YOU ONE OF THE 46% OF SMALL BUSINESSES THAT DON’T HAVE A WEBSITE? I was surprised to learn that…

Jay Leonard
September 9, 2016
Digital Marketing

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