Jay Leonard

Leadership is simply defined in my book as a person’s investment and ownership in human capital, or people. In my…

Cash flow. It comes, it goes out. From what I’ve learned so far, money doesn’t like entitlement or duration. What…

Life is full of paradoxes and facts change by the speed of light. Years ago, all it took businesses to…

In the age where technology and the internet are becoming an indispensable part of our daily lives, it is safe…

1. Subsidize or Pay the Event Fee At our company, we have a policy where we will cover or subsidize…

Sunshine and warm air. Our calendars still reflect summer, but in the world of packaging it’s always best to stay…

Employees in today’s society cost a lot to keep around, and they cost even more when you need to replace…

Pricing is always an interesting topic, but even more so in the Hardware and Software worlds. In the consumer products…

Creating a video to promote your product or service can be a great investment, but the true benefit lies in…

We’ve talked a number of times in this space about the value of buyer personas. Today we’re going to discuss…

Social media is the digital marketing tool with the potential to give you the most bang for your buck –…

There’s no doubt about it. Creating a reusable email template saves you time. But do you ever feel like your…

You know that your marketing agency is only as good as the team you’ve assembled. Of course you’ll want to…

ARE YOU ONE OF THE 46% OF SMALL BUSINESSES THAT DON’T HAVE A WEBSITE? I was surprised to learn that…

When thinking of Snapchat, you might envision groups of teens exchanging selfies and videos. Not really a space where serious…