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Jay Leonard

Contributor
200+ Articles

Latest Articles By Jay Leonard

How Marketing Can Use Tech for Better Sales Enablement

Too often, marketing and sales exist in their own worlds, not actively thinking about what the other team’s doing except…

Jay Leonard
November 7, 2016
Marketing

Make Your Content Marketing Efficient With These 4 Tools

Use These 4 Content Marketing Resources to Improve Your Process Today I have some content marketing resources to help you…

Jay Leonard
November 7, 2016
Content Marketing

Words of Wisdom From Experienced CEOs

There is a great deal of wisdom that can be gained from owning and operating a small business. The valuable…

Jay Leonard
November 6, 2016
Business Intelligence

7 Web Design Best Practices

Web design is such an exciting industry to be a part of, especially when you get to see innovative, lovely…

Jay Leonard
November 5, 2016
Business Articles

Create a Professional LinkedIn Profile in 10 Simple Steps

In 2016, 64% of B2B social referrals to a website come directly from LinkedIn. Only 17% come from Facebook, and…

Jay Leonard
November 5, 2016
LinkedIn

The Mind Behind Target’s Bold Bet on Creativity

Generous. That’s the word Todd Waterbury and his team come back to again and again to describe the creative direction…

Jay Leonard
November 4, 2016
Business Articles

2017: The Year Social Media Shutters Its Doors

This is the end of social media as we know it. Last month Twitter announced that they are shutting down…

Jay Leonard
November 4, 2016
Business Articles

A Quick Primer on B2B Conversion Optimization

Conversion optimization is a little different if you’re in B2B. Some of the same underlying principles apply, but because of…

Jay Leonard
November 3, 2016
B2B Marketing

Is Your Brand Authentic?

The word “authentic” gets thrown around a lot these days, especially when it comes to marketing and business in general.…

Jay Leonard
November 3, 2016
Branding

6 Inbox Management Tips for Email Marketers

If you’ve ever experienced flow, a state of consciousness described by the Hungarian psychologist Mihaly Csikszentmihalyi, you probably have never…

Jay Leonard
November 3, 2016
Email Marketing

4 Fantastic Ways to Use Keywords to Create an Engaging First Paragraph

The first paragraph or sentence of a blog: If it doesn’t stress you out, you don’t understand what’s at stake.…

Jay Leonard
November 3, 2016
Business Articles

Should You Outsource Your Business Blog Writing?

Blogging can be tough, even with a plan, because it takes time and commitment. Business owners are recognizing the value…

Jay Leonard
November 2, 2016
Blogging

A Proven (and Simple) Way to Win New Customers on LinkedIn

In an increasingly noisy marketplace, this old-school approach cuts through the clutter to catch a customer’s attention. I live (virtually,…

Jay Leonard
November 1, 2016
LinkedIn

Lessons from IBM’s Chief Data Officer

Inderpal Bhandari joined IBM last December as the company's first global chief data officer (CDO). My only question is, What…

Jay Leonard
November 1, 2016
Cloud Computing

This Is Why Your SEO Rankings Won’t Increase

It's amazing how SEO has come full circle. Back in the olden days of SEO, if you just had a…

Jay Leonard
November 1, 2016
Business Articles

Payment Trends in 2017: Fighting Fraud Using Machines

Machine learning can be used in many ways today and scientists are just limited by their imagination. Can the power…

Jay Leonard
October 31, 2016
Cybersecurity

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