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Jay Leonard

Contributor
200+ Articles

Latest Articles By Jay Leonard

Are Your Sales Metrics Aligned With Your Business Strategy?

Not long ago, I spoke with a frustrated CEO. His company was doing OK, but somehow not meeting his expectations…

Jay Leonard
January 12, 2017
Business Articles

4 Predictions for 2017 and Beyond

1. Runtime Security Instrumentation finds more adoption I talked previously about application runtime security instrumentation, of which IAST/RASP are the…

Jay Leonard
January 12, 2017
Cybersecurity

Why Both Sales and Marketing Are Needed to Create a Buyer Persona?

A sales team is a valuable resource for creating a marketing plan. Information collected from sales data can help a…

Jay Leonard
January 12, 2017
Business Articles

Leading a Virtual Team? Do These 4 Things To Avoid Common Pitfalls

Working from home — even for part of the time — has many advantages. It saves money on office space,…

Jay Leonard
January 12, 2017
Leadership

4 Ways to Increase Customer Loyalty Now and for the Long Haul

Lasting businesses are built on customer retention. But today, consumers are more connected, distracted, and informed than ever before. So…

Jay Leonard
January 12, 2017
Business Articles

4 Mistakes Every Young Entrepreneur Should Avoid

Society hasn’t always been so supportive of entrepreneurship. It wasn’t so long ago that a kid who graduated college and…

Jay Leonard
January 11, 2017
Business Articles

Ed Sheeran Performs Acoustic Cover of ‘The Fresh Prince of Bel-Air’ Theme Song [Video]

After getting a radio request with a twist, Ed Sheeran fulfilled one fan's dream. On the Capital Evening Show, a…

Jay Leonard
January 11, 2017
Business Articles

Michelle Obama Shares Touching Throwback Photo of First Family After President’s Farewell Address

Emotions were running high as President Barack Obama delivered his final presidential address. In his farewell address, Obama addressed the…

Jay Leonard
January 11, 2017
Business Articles

Scoring Strong with Email Marketing

Email marketing is still viable. Social media consultants, gurus, and (even me included) have spent the past decade telling you…

Jay Leonard
January 11, 2017
Email Marketing

2017 Is the Year of Content Personalization—Here’s Why

Last year 75% of marketers reported an increased investment in content marketing and 76% reported that they created more content…

Jay Leonard
January 11, 2017
Content Marketing

The Challenge of Low Loyalty in Millennials: Retention Strategies

Mention the word “Millennial” near any HR manager and certain connotations will immediately spring to mind. While there are workers…

Jay Leonard
January 11, 2017
Business Articles

5 Reasons Every Business Team Needs a Creative

Creative types: these days, they’re often dismissed as less essential to business goals than other team members. Beyond hiring a…

Jay Leonard
January 10, 2017
Leadership

Does Free Shipping Influence Online Buying Decisions [Infographic]

Did you know that free shipping is the second most popular influencer of online purchasing decisions? The phrase “free shipping”…

Jay Leonard
January 10, 2017
Infographics

6 Ways to Inspire and Grow Your LinkedIn Inner Circle

Everyone I know wants to be a high contributor and respected among their peers. Are you a center of influence…

Jay Leonard
January 10, 2017
LinkedIn

6 Profit-Increasing Reasons Why B2B Companies Should Be Using an Invoicing Tool

Businesses know that they need profits and cash flow in order to sustain their operations. This money helps to pay…

Jay Leonard
January 10, 2017
Business Articles

3 Ways Ongoing Feedback Pads Your Bottom Line

We get it; you're a manager with a lot of daily and weekly responsibilities. You have so much to handle…

Jay Leonard
January 10, 2017
Business Articles

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