Jay Leonard

Risk management in any environment represents sound strategy. This typically involves a scanning of the environment, identification of risks, evaluating…

Back at Google IO 2016, Google announced a feature that could change the mobile marketing game: instant apps. These are…

There is a world of difference between being a vendor that takes orders and being a valued peer or co-strategist.…

Marketing is in the midst of a digital revolution: Traditional advertising continually has to share the stage with newer strategies…

Oil and water. Fire and ice. Cats and dogs. Too often, companies’ sales and marketing teams have a complex, disconnected,…

Providing your customers with the information they need is essential to keeping them happy. This may be done through your…

In 2015 Elon Musk made news for what came to be known as his “$900 million tweet”. Just 10 minutes…

Some people seem to believe that crowdfunding is an easy way to get funding for your business idea. However, more…

As we continue to navigate through a new year, I am always being reminded that I really need to be…

When you think about your business, how do you approach sales? Public relations and marketing strategies like pitching the media,…

We marketers are an optimistic breed. We focus on building new things, we like to make things happen, and we…

Much of my consulting practice centers on working with software-based companies. But I have substantial hardware market experience as well,…

You've gathered followers, you post content consistently - but something still seems to be missing... engagement! Sometimes ramping up social…

LinkedIn's new desktop design makes it easier to engage prospects and get discovered on the platform. To stand out to…

Appearance dictates how we form perceptions of the things we encounter, from people, to product packaging, to the places around…