Who are you writing your content for, and what makes your content worth their time? By creating reader personas for…
Blogging
- Home
- Author: Jay Leonard
Latest Articles By Jay Leonard
While many adults, especially business professionals, believe themselves to be less-than-creative types, the reality is that almost anyone who has…
Jay Leonard
February 16, 2017
Business Articles
To run a business in today's world, you need to be in touch with people all over the globe. Whether…
Jay Leonard
February 16, 2017
Communications
Email marketing is hands-down the best way to turn one-time shoppers into loyal, long-term customers. That’s why 80% of brands…
Jay Leonard
February 15, 2017
Email Marketing
“The person who can capture and hold attention is the person who can effectively influence human behavior. "Who is considered…
Jay Leonard
February 15, 2017
Content Marketing
FACT: The majority of digital experience projects fail You read that right. A recent survey by Forrester Consulting reveals that…
Jay Leonard
February 15, 2017
Digital Marketing
Project management offers various paths to success. The saying “there are many roads to Rome” applies well to agency project…
Jay Leonard
February 15, 2017
Business Articles
Marketing 20-30 years ago was so much easier and yet harder. We had less choices (print, newspaper, mail, radio &…
Jay Leonard
February 15, 2017
Marketing
This morning I was listening to a podcast and the guest said something kind of fascinating. I have heard it…
Jay Leonard
February 15, 2017
Business Articles
Lack of engagement and poor employee retention rates are growing global issues in the workplace. Studies and reports conducted by…
Jay Leonard
February 14, 2017
Leadership
I met Aman Naimat, Senior Vice President of Technology at Demandbase, during my recent trip to California for the Social…
Jay Leonard
February 14, 2017
Business Articles
Connecting things to the internet has become somewhat blasé. Everything from your lightbulb to your garage door opener, coffeemaker, and…
Jay Leonard
February 14, 2017
Big Data
SEO is complex and ever changing. A search for "SEO Services" will tell you there are more than 15 million…
Jay Leonard
February 14, 2017
Business Articles
In internet marketing, the origin of the “Content is King” mantra is highly contested: should it be attributed to tech…
Jay Leonard
February 14, 2017
Content Marketing
Sales support includes various tasks that assist your sales reps in focusing on selling and closing deals. These tasks vary…
Jay Leonard
February 14, 2017
Business Articles
Too much work is being done reactively, and we're suffering for it. In the past decade, I've seen that many…
Jay Leonard
February 13, 2017
Business Articles