Jay Leonard

We all know that online video and mobile usage is surging at levels we've never seen before. While there are…

We often think about the e-commerce shopping experience as a journey from the homepage to checkout. As an e-commerce professional,…

As a good son-in-law, I’ve taken on the task of finding my mother-in-law a new car. Her lease is ending…

People like to claim that “local doesn’t scale”. They use this as an excuse to ignore or downplay businesses that…

To some people, content might be king, but for marketers, it's just a part of everyday life. It can help…

Writing good content to boost your SEO efforts is all but a simple task – you need to provide our…

Your resume is a piece of marketing collateral—and what it’s marketing is you. A good resume will help you to…

Remember the days when inbound marketing efforts were limited to one or two channels? Not too long ago, email was…

I hear this phrase “best practices” thrown around a lot in the email marketing sphere. Even writing it just now…

5 years ago, droves of advertisers started funneling newspaper and TV budgets into digital channels. Now the money is flowing…

Company culture and the employee experience are not easy to get right, so it can be tempting to address them…

You must have heard the phrase content is king. Now, that may well be a marketing buzzword but this year…

Scientists have debunked the myth that we only use 10% of our brains. But the myth is persistent because it’s…

Does your online marketing strategy have the following? A website Original content (a blog)? Social media presence If you have…

Last year, I argued for the importance of social media marketing for small businesses and why they should embrace it.…