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Jay Leonard

Contributor
200+ Articles

Latest Articles By Jay Leonard

This Sales Mistake Will Leave Your Prospects Uninterested in You and Your Product

I got an email this week from a salesperson who wants me to do business with his company. In it,…

Jay Leonard
July 6, 2017
Business Articles

Personalization – The Fifth P In Marketing

I will always remember my first marketing class in college when we learned about the 4 P’s – Product, Price,…

Jay Leonard
July 6, 2017
Marketing

How to Create a Project Request Form (and Why Your Company Needs One)

Whether you’ve completed a project a hundred times before or you’re faced with a new challenge, having some kind of…

Jay Leonard
July 6, 2017
Business Articles

How Enterprise ChatBots and Voice-Activated Chatbots Will Disrupt Today’s Business World

It's obvious now that enterprise chatbots are here to stay. Thousands of companies use them to automate their customer care…

Jay Leonard
July 5, 2017
Marketing

Customer Centric Leaders Have a Service Focus Where Authenticity Trumps Ego

Lars Bjork, the of CEO Qlik, has built the company with a service focus around a “we” Leadership Style. My…

Jay Leonard
July 5, 2017
Leadership

5 Marketing Lessons from Celebrity Chefs

What you can Learn from Rachel Ray, Julia Child, and Other Favorites Your goal is probably not to be the…

Jay Leonard
July 5, 2017
Marketing

How To Create The Perfect Facebook Video With Free Online Tools

Want to start sharing Facebook video posts, but cannot hire a video creation team? Let us show you just how…

Jay Leonard
July 5, 2017
Business Articles

Essential eCommerce SEO Strategies To Boost Sales

Everyone knows that eCommerce is BIG business… Once upon a time, eCommerce was just Amazon and eBay. Now, with so…

Jay Leonard
July 3, 2017
Ecommerce

Should Brands Get Involved in Politics?

There’s an unwritten rule in public relations that brands should avoid controversy. The larger the name, the more cautious it…

Jay Leonard
July 3, 2017
Branding

Why You Absolutely Must Have A Mobile Optimized Website in 2025

In an era dominated by smartphones and tablets, the relevance of mobile optimization for websites cannot be overstated. As the…

Jay Leonard
July 3, 2017
Business Articles

What Is Personalization in Marketing?

How a personal touch can make all the difference. Introduction (Source) “Remember that a person’s name is, to that person,…

Jay Leonard
July 2, 2017
Marketing

6 Assets Your Web Designer Needs to Build A Killer Website

So you’ve hired a web designer to build you a new site or redesign an old one. Good for you!…

Jay Leonard
July 2, 2017
Business Articles

How Deep Work Has Transformed My Life As a Freelancer

When Jason Fried decided to cut the workweek at his company from five days to four and continue to pay…

Jay Leonard
July 1, 2017
Small Business

6 Shopping Tips for Amazon Prime Day Savings

Amazon's annual Prime Day event is set for July 11, and we're gearing up to highlight the best deals as…

Jay Leonard
July 1, 2017
Business Articles

4 Ways to Compare Your IT Salary

In most instances, job seekers who are capable of framing their technical experience and interpersonal skills as a high value…

Jay Leonard
July 1, 2017
Business Articles

The One Email You Should Always Send – No Matter What

More opens. More clicks. Better email deliverability. Less spam complaints. One email can help you accomplish all of this. It’s…

Jay Leonard
June 30, 2017
Business Articles

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