Jay Leonard

63% of companies prioritized investing in new technology to improve customer experience and the options are far and wide when…

Every now and then, music and astronomy converge to create a once-in-a-lifetime experience. To mark next week's total solar eclipse,…

No matter what kind of business you run—big, small, corporate or startup—it pays for your employees to be loyal. At…

Every company, every business, and every organization that has ever operated understands that there are two key things they must…

In a nutshell, the Digital Transformation term refers to a complete overhaul of a company’s organizational and business processes which…

In our series, Interview with an Email Expert, we chat with leaders in the email marketing space about their background,…

While many elements factor into business development, many firms are finding that customer relationship management (CRM) software is playing a…

Image courtesy of Pixabay How much thought have you put into your candidate experience? Is it made to attract them…

Are you ready to hear a harsh truth? The ‘if you build it, they will come’ approach to marketing is…

The good, the bad, and the ugly. Is it a classic movie or the possible results of a market research…

When most people think of referral or affiliate marketing, they tend to think of previous customers referring other like-minded individuals…

“Email automation.” You hear the phrase again and again. But if you’re new to the email marketing game, you probably…

Inbound marketing has been enjoying an ongoing heyday for years now, and evolving into what can seem like one immensely…

I’m going to start this blog by saying something that may shock you. Everyone does content marketing these days, but…

Whether it’s for business or for pleasure, following up via email is a timeless to-do for anyone wanting to stay…